Fast Food Advertising Analysis

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Advertising, constant trials to decipher what is liked, disliked, and considered cool. Without advertisement, it would be difficult to sell products and do well in the business industry. The US food supply depends greatly upon marketing. A little over 80% of items purchased in a grocery store are branded. In order to succeed, the brand needs to find a slogan, cartoon, or unique icon that is appealing towards its crowds. Many fast food business or sugary food brands target children. For example, Ronald Mcdonald, the mascot of Mcdonald's, is a real life icon to appeal towards children and persuade them to eat there. This approach shows loyalty towards the brand and is proven to be very successful because 84% of parents when asked to purchase…show more content…
It is true sugary foods can be a trigger for weight gain and excessive calorie intake is bad on the human body. Also, on a growing child it is very important for a good stable diet. While these points are valid, there are various ways to balance a healthy diet with occasional fast and or junk food and to avoid obesity and diabetes without blaming the business industry. Obesity is not solely caused from what a person eats. It comes from lack of exercise and eating large portions of unhealthy food in one sitting. When ordering fast food wether drive through or in the restaurant, there is a menu. Each menu contains the nutrition facts for the item. That way it is very easy to comprehend what you are putting into your body. At some point early in school, children are taught where to find and how to read a nutrition fact label on foods. Serving sizes are also provided to guide one on a healthy journey. Therefore, the industry can continue to grow and the children can stay healthy by monitoring how much they eat and how fast it is…show more content…
A small child is not aware of money usage or what moderation is. WIth technology and social media everywhere, exposure to these advertisements one after another could potentially be bad for a child's well being. American psychological Association stated, “A variety of studies using differing methodologies find that children recall content from the ads to which they've been exposed.“ This is where a parent comes in. Teaching right from wrong, how to monitor how much junk food is too much, and limiting full exposure to television.We were given freedom of speech as the First Amendment of the United States Constitution in 1791. This states that because all humans were born with natural rights, everyone has the right to speak freely. Therefore if a company to a fast food chain or junk food brand would like to target children, it is acceptable. Humans are held to certain standards and have our own responsibilities. If a child asks to purchase a fast food meal, the parent has the option to say yes or no. Parents actions are very influential on a child. Seeing their parent monitor what they eat and being told no teaches them that it is okay to say no. Advertising will never go away. Even as the children age, they will still be targeted therefore if a child was targeted for foods they will already have the knowledge to handle a situation such as that in the
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