Fast Food Chains: The Inevitability Of Food Choices

In our generation, in the food business industry, lots and lots of business corporations strive to establish their names in the market. Some already did, yet some fail. One major factor in that matter is that people has the nature if being insatiable. We are never satisfied with what we have or what we consume. We always look for new things, new taste or new food. Having said all that, businesses that already has their names in the minds of people tries to be creative and innovative in many ways to attract and maintain loyalty with their long time consumers. That is why it really is very hard for companies emerging in food business industry to start and maintain their name in the market. You have to have clever people inside to help one another,

One factor on gaining loyalty to students as a basis on our research is the affordability of food choices. Not just even students but it is a given fact that one huge factor in choosing a place to dine for people not just here in the Philippines but worldwide is the affordability of food choices. People always look for a place that offers quality food on an affordable price. Because when we talk about affordability, as defined by the dictionary, Affordability means it can be afforded, or believed to be in someone’s financial capability. “The price you set affects your profit margin per unit sold, with higher prices giving you a higher profit per item if you don’t lose sales. However, higher prices that lead to lower sales volumes can decrease, or wipe out, your profits, because your overhead costs per unit increase as you sell fewer units” (Ashe-Edmunds, n.d.). Simply stating the fact that it is really crucial for business entities in the food industry to set their prices because given the competition they have with a lot of household names in the industry, one single mistake in pricing might lose some loyal consumers in your side. That is why as said earlier; companies in this business need key people on assessing, researching and critically thinking every price change in food services. With affordable prices, students can choose from a variety of food. It is important for companies like McDonald’s to offer a lot

Silliman University College of Business Administration students would want to eat at the most accessible place and finds comfort to its environment. McDonald’s is one of most prominent place here in Dumaguete City, and it is located in the heart of the city. McDonald’s provides a 24/7 service, fully air conditioned and very well organized. It has 24 hours surveillance and a security guard for the safety of the