Fast Food Case Analysis
1. Introduction
Fast food was first disseminating in the 1950s in the United States. The meal required less preparation time also considered as fast food. The term fast food also determined as the food sold in a restaurant or store with preheated or precooked ingredients, and delivered or served to the customer in a form of take away. The restaurants delivering fast food are generally divided by the ability of food serving (Muhammad A Asdullah, et al., 2015). Burger is one of the main product served in the fast food chain menu. It is kind of meat product rich in animal fat, saturated fatty acids and cholesterol. Vegetable products and soy bean are added to raw or cooked meat products to improve its functional properties, (Gehan Kassem & Emara, 2010) To continue expand and grow a business, international business needed to be established. International business is the study of business activities that cross national borders (Robert Grosse & Jack N. Behrman, 1992)
Foreign fast food companies were allowed to enter India during the early 1990s after the economic liberalization policy of the Indian Government. KFC was among the first fast food multinationals to enter India and followed by the Burger King, McDonald, Domino Pizza. A number of U.S based fast food chains enter to this huge market because this nation has 1.2 billion people and the world’s fourth-largest. It’s transform from heavily dependence on grain imports into a global agricultural powerhouse and now a net
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