Fast Food Chain Analysis

Company Overview Publix Corporation is consider to be a leading grocery store in the industry. Publix Corporation ranks on the top list of Fortune 500 best companies to work for. Our company currently operates throughout the United States, and is currently seeking to explore business opportunities internationally. Publix Corporation currently prides itself on being a family oriented, and a great place to buy fresh food, while sampling simple ready to eat meals.

However, there have been projects on the community level to find a solution to the national scale epidemic. The entrepreneur, Doug Rauch, launched an expired food market in the low-income community of Dorchester Massachusetts called, The Daily table. The market is a not-for-profit retail store that offers a variety of healthy, convenient and affordable foods. It makes nutrition affordable by collecting food past the “sell by” date that is still good food, then selling it at half price or less (Jacobs, 2013). In addition, the store offers nutritious pre-made meals and healthy cooking classes that market to low-income customers to counter the American tendency toward low-cost, unhealthy meals that in turn, has lead to the current obesity and diabetes epidemic (Jacobs).

In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

A barren wasteland consisting of no healthy food options, or even a market where you can at least have a choice on what you eat, seems to be impossible to come by. Fast food and convenience stores along with gas stations have become toxic oasis’s in these deserts. Such stores prove to be the only markets in the area that supply food. Despite the areas being mainly low income, prices for produce are steep. Causing families to either plan

Farmer’s markets allow families to experience the culture and passions of local merchants, farmers, and friends through freshly produced foods. In these communities, people buy nutritious goods difficult to find in their local grocery stores. For the past decade, the locavore movement has influenced and convinced many people to eat locally grown products as much as possible because they claim it preserves the environment. However, many people disagree with this movement stating even though it supports local farmers, it hurts farmers in other places. They also say it ignores economies of scale involving good miles.

Do-able Ideal Americans are spending more and more money on exercising and eating right in an effort to lose weight and get healthy, unfortunately, in reality, we are getting fatter and fatter every year. In his article “Escape from the Western Diet”, Michael Pollan argues that we need to stop eating the western diet to improve our overall health and leave the industrial food system. He introduces his idea with a three part rule “Eat food. Not Too Much. Mostly Plants.

Benefits like the experience involved in shopping local, the ability to have access to healthier foods while saving money, and supporting your community, local economy, farmers, and the environment are all great reasons to make someone reevaluate their produce purchases and decide to shop local. Priebe was successfully able to take the concern associated with long-distance food miles and make buying, selling, and producing locally the solutions. Priebe is able to leave her readers with not only an understanding of what becoming a locavore can do for you, your community, but also your world in her article “Benefits of Being a Locavore” while challenging her readers to get out and explore the opportunities of buying locally with the statement “If you’ve never grown your own food or experienced the joy of eating a freshly picked tomato from the farmers’ market, you’re missing out!”

In world the food industry is marked as great diversity and variety in terms of both presentation and flavor. For a country’s economic development an important role is played by the food industry of that country. One of the greatest food industries is Publix and I am so great full to be part of it. While working at Publix I discovered that how people and food are connected. And working as a clerk at Publix I contribute to people and food connection by making sure there is no unsafe food, check expiry date of a product, broken lid etc.

“Even a child who dislikes tomatoes could likely tell the difference between a watery mass-market tomato and a grandmotherly (if not pie-baking) heirloom” (Kingsolver 622). While local food may taste better, it is usually more expensive than the supermarkets. These vegetables that are grown on a large scale for supermarkets provide a much more affordable option for those who need it. Families that are struggling to make ends meet, but still need fresh fruit and vegetables, benefit greatly from the reduced price of supermarket produce. However, if it is within the budget, most people have the option of going to a local farmer’s market.

Most healthy foods cost much more than the packaged and fast foods. Compounding this problem is the inflated cost of foods sold at small grocery stores in the urban or isolated rural areas that are located far from supermarkets (Franco et al. 2007). The ability of individuals to purchase certain types of food varies greatly depending on many financial factors. These factors are based on whether they are employed or not, if they are employed, their income becomes the main determinant behind their purchasing power and overall ability to buy food. One study found that “fresh fruits and vegetables were considered highly desirable by poor urban residents but were not purchased regularly because they were seen to be an impractical and unaffordable means of providing the family with enough bulk to satisfy hunger” (Hendrickson et al. 2006: 372).

We waited 20 mins because crew was clearing roads. But it was worth waiting. I would advise you to visit this place both in winter and summer. The view was incredible.

Marilyn Lavin’s essay, “Supermarket Access and Consumer Well-Being: The Case of Pathmark in Harlem” discuss the appeal that supermarkets have around consumer diets and their so-called “needs,” more specifically the supermarket chain Pathmark, in Harlem New York. Strategic promotion and pricing of these dietary foods are in place to the consumer’s idealistic dietary needs. Another notable finding in this article is the examination of the square footage located between the major food groups (vegetable, fruits, meats, fish, snack foods). This article touches on the access and affordability of healthier options to lower income areas in Harlem. Lavin’s research into Pathmark supermarket in Harlem is a good example that supports my thesis; unfortunately,

As a consumer, one would more likely purchase the off brand K-Cups because they are cheaper. In addition, Keurig has contracts with competitors such as Starbucks and Dunkin Donuts. These companies have a higher profit margin from their brand of

2. Kefir Kefir is a probiotic that may have a beneficial action on the digestive system. Studies show that this ingredient may ease lactose digestion thereby, combating the symptoms associated with intolerance. It also reduces flatulence to a great extent. Being a rich source of active bacteria culture, it aids in boosting the digestion

For many people the ideal meal is inexpensive, fast, and tastes good. When purchasing these quick and inexpensive meals we put very little thought into how that food was actually produced. Food Inc is a documentary produced by filmmaker Robert Kenner and Eric Schlosser, author of Fast Food Nation, to bring awareness to Americans about the industrial side of food production. Kenner wants us to question how much we really know about the food we have been feeding to our families and to ourselves. He interviews various experts such as food advocates, farmers and authors who have written books about the food industry.