Fast Food Chain Case Study

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THE PROBLEM AND ITS SETTING

Background of the study

The fast food chains, as one of the world’s fastest growing sectors in the food industry, are crowd-pleasing venue for the children and adolescents. They are crowd-pleasing because the place gives them pleasure with beautiful experience. The food they sell are promptly served and has a reasonable price than those served by restaurant chains. While the fast food industry keeps its financial firmness, the negative impact of nutritional value and health has been ignored.
Gagnon and Freudenberg (2012) posited that the Corporate Accountability International, a watchdog organization, is actively protecting the public health from the corporate greed and abuse around the world. Their advocacy required zoning laws that will restrict the number of fast-food outlets in America, but encourage economic activities that are beneficial and not harmful to public health. This global trend would likely influence the perception of the customer in Metro Davao and as well as influencing the financial firmness of the fast food company. However, there was no clear study on the problem of the fast food chains regarding the facts mentioned. Nonetheless, the recent researchers intend to determine the marketing strategies of the fast food chains as perceived by the consumers of to attain the problems and find ways to amend it.

Statement of the Problem

This study aims to determine the marketing strategies of fast food chains as perceived

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