THE PROBLEM AND ITS SETTING
Background of the study
The fast food chains, as one of the world’s fastest growing sectors in the food industry, are crowd-pleasing venue for the children and adolescents. They are crowd-pleasing because the place gives them pleasure with beautiful experience. The food they sell are promptly served and has a reasonable price than those served by restaurant chains. While the fast food industry keeps its financial firmness, the negative impact of nutritional value and health has been ignored.
Gagnon and Freudenberg (2012) posited that the Corporate Accountability International, a watchdog organization, is actively protecting the public health from the corporate greed and abuse around the world. Their advocacy required zoning laws that will restrict the number of fast-food outlets in America, but encourage economic activities that are beneficial and not harmful to public health. This global trend would likely influence the perception of the customer in Metro Davao and as well as influencing the financial firmness of the fast food company. However, there was no clear study on the problem of the fast food chains regarding the facts mentioned. Nonetheless, the recent researchers intend to determine the marketing strategies of the fast food chains as perceived by the consumers of to attain the problems and find ways to amend it.
Statement of the Problem
This study aims to determine the marketing strategies of fast food chains as perceived
After interviewing Daniel Marsh in order to learn more about the required etiquette standard that his job requires, I must say that I was impressed. I was impressed to learn about how much his job, Chick-Fil-A, value their employees and customers. The level of etiquette that Chick-Fil-A requires their coworkers to display shows how much they care about the reputation of the company. According to Daniel, Chick- Fi-La requires their customers to remain friendly and calm at all times, even with rude customers. Daniel’s coworkers are allowed to talk to each other with a firm and sometimes slightly aggressive voice, however the use of a firm tone is always prohibited when talking to customers.
The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are
Introduction Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015. ] It is the largest single-brand restaurant chain and the largest restaurant operator in the world.
Three years ago Tiger Greene weighed 250 pounds. The weight was taking its toll on his body. He was taking six pills every day for pre-diabetes and thyroid problems. Tiger’s knees hurt; he was constantly out of breath, and he was only twelve years old. His father, Brian Greene, was also obese and was in need of a second heart surgery to treat coronary artery disease.
The survey will be applied to 100 randomly selected people from each of the municipalities studied and interview with the marketing manager of the franchise TACO BELL to learn marketing strategies implemented by the franchise internationally. The survey will be structured by 9 questions of closed type and multiple selections were used language easily understandable to the population under study to facilitate obtaining clear answers. This survey arrogates profile data about consumers as well as their tastes and preferences. In addition, an interview with the marketing manager of the franchise TACO BELL is held internationally structure with open and very specific questions which will produce qualitative data about the strategies applied by this franchise in the other countries where it has developed.
1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always
The factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play.
III.Conclusion A.Restatement of the thesis statement: Although fast food is convenient, affordable and have a good taste, we should avoid having fast food too often for our own health. B.Suggestion/recommendation: To totally avoid fast food is hard, but we should reduce our consumption of it, maybe twice a month. Other than fast food restaurant, maybe other restaurant should also start making delivery to cope with people’s lifestyle
Name: Mohammed Al-Arbash ID: 2015-00109 Course: Arab culture The globalization of burger king This essay will be focusing on the burger king restaurants that have opened in Kuwait. We will be covering the requirements the restaurant needed to start-up in Kuwait and the adjustments to adapt, the changes and complications they faced to succeed in the Kuwaiti culture.
McDonald, Burger King and Subway are the most popular fast food company. C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society. Body A. Topic sentence: The reasons for fast foods becomes more popular is due to easy and quick services 1. Supporting point: Firstly, the customers able to get their food as soon as they order. a. Sub-supporting point: Today, people are very busy with their working lifestyle as they tend to find fast foods as a good choice because they don 't have enough time to find a healthy food.
Fast food companies have demolished competition throughout the last 30 years in the restaurant industry. The practices used to eliminate competition such as using unhealthy food to make a profit have been reported unethical by Americans, but it tends to be desired by the American society. According to the American Franchise Corporation, certified by TrustArc, fast food companies generate $570 billion annually in the United States ("Fast Food Industry Analysis"). These statistics continue to rise as more and more fast food companies become ubiquitous. As a result, fast food companies get richer, while people contract life-altering health effects.
Pizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.
Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the
1.1 Task 1, P1. Under this task I will explain the ethical issues of KFC Company needs to be consider in its operational. Ethics Ethics can be defined as moral guidelines which govern good behavior, so to behaving ethically is what deemed to be morally acceptable. Business ethics: It is a form of applied ethics or professional ethics observes ethical principles and moral or ethical problems that arise in the business environment. It applies to all aspects of professional behavior which applicable for the behavior of individuals and entire organizations.
Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.