They are majorly called the Diners. The idea behind such restaurants is to allow convenience to customers to place order and pick up food sitting in their car or eat on site at indoor or outdoor seating areas. The population today prefers food on the go which they can instantly buy and eat immediately without waiting or while on the run. This increase in demand led to increase in restaurants and also led to sales at small kiosks or departmental store. Not just the restaurants, these food items have also become household term.
They might have a couple of differences in the menu but at the end of the day, the burgers and their special sauce will taste exactly the same and that’s what makes McDonald’s® so huge in the fast food industry. Based on this, threat of new entrants for McDonald’s® is a factor they must consider however it is of moderate issue and other elements do come before
4. SWOT Analysis Strength - When asked about best-known fast food restaurant, nearly of all respondents picked brands such as Lotteria, McDonald’s, burger king and nation’s well established fast food business. However, the most powerful competitive advantages that enabled Lotteria to excel its competitors were Korea’s traditional tastes and Western style fast food restaurants. Those strengths helped Lotteria to become a Korea market leader in the field of food service industry. Weaknesses - The biggest weakness of Lotteria is the brand value.
Eating fast food is seen cool, trendy and fashionable and something that meets the demand and the need to catch up with the rising economy and culture and American fast food brands since they dominate the fast food industry are easily the dominant force in this regard and hence one can easily figure out that the American culture can easily effect the general population in the foreign countries in regards to eating which then has an effect on their overall lifestyle and culture. One of the few plus points of the emergence of American fast food culture is the fact that it has created millions of jobs around the world. Not only in America, but throughout the world American fast food chains have created enormous jobs which aid in the running of millions of households and at the same time benefit the economy of the country. These benefits have serious positive implications on the welfare and happiness of a country. It must also be noted that in some countries these jobs provide a way of generating tax for the
According to Sarah Rydell, the demand of fast food has increased because it’s cheap, you can get it easily from a lot of places at any time, it’s a way to get socialize and meet friends and family and also some people say that they don’t have time to cook traditional food (Rydell, 2008) .This is true fast food is delicious. Fast food saves time, money and effort. But this is not the full picture. We agree fast food is good in short term but in long term it causes terrible damage to your body.”Fast food is popular because it’s convenient, it’s cheap, and it tastes good. But the real cost of easting fast food never appears on the menu” (Schlosser, 2010).the real cost of fast food according to Heart-Links Project is obesity as these food contain very high levels of calories, as well as its rich with saturated and hydrogenated fats which is considered the primary
1. How has Panera bread established a unique position in the restaurant industry? How has this unique position contributed to its success? Panera Bread accomplishment to secure a remarkable position in the restaurant business by repositioned their restaurant to another classification in the restaurant business, called "quick cool". Quick Easy caught the preference both of the fast-food class (speed) and the cool eating classification (great nourishment).
How has it achieved this status in this country in particular? What makes it unique compared to other fast food companies in the UAE? The main attraction of fast food is of course, how fast it is, which McDonald’s has mastered. They get food from the kitchen to the customer faster than most other fast food chains in the country while maintaining its high quality, which makes it most suited to the fast-paced lifestyle in the UAE. Another reason for its success is its ease of availability.
In fact, this statistic is predicted to increase significantly as fast food restaurants are continuously being built everywhere in the U.S. Fast food restaurants are everywhere. Anyone can walk down the street and see a fast food place almost anywhere they go. Humans have a tendency to be lazy. It 's much easier to go down the street and pick up a hamburger than to make a low-calorie meal at home. It 's less complex to the consumer.
Fast food companies provide a variety of choice but with some commons: more meat and mostly all of the food is deep-fried. Rich and tasty menu easily attracts Vietnamese and gradually change their eating habits. Second, Vietnam has a young population which adapt quickly to the changes and willing to accept the differences (Hofstede, 2015). So it’s not difficult for a foreign firm to see Vietnam as a potential market and continue investing in it. Last but not least, it’s undeniable that Vietnamese consumers are obsessed with Western culture, life style and products.
Queues and Waiting – Queues have become a very part of Dhabas. Due to improper management there are delays in orders leading many customers waiting for food. Though customers had to wait for their orders they are guaranteed of tasty and delicious food. Illiteracy – Illiteracy is a major demerit in the functioning of Dhabas. Due to the illiteracy the owners and workers of Dhabas lack in business management and professional skills.