Fast Food Definition

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Fast Food Definition:

Fast foods are characterized as quick, cursory, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the National Institutes of Health (NIH), many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare.

History of fast food:

The modern history of fast-food in America began on July 7, 1912 with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn
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Trend of fast food in Pakistan:

In Pakistan, we have come a long way from the time in the late '70s when I saw a man collect his burger from the counter and sit down to eat it. He appeared perplexed and observed his meal very closely.
Then, he finally seemed to have figured it out. Removing the top part of the bun, he put it carefully on one side. He then took the toppings and placed them on the wrapper. Finally, the patty came out and was put separately from the other ingredients. Proceeding to break the bun by hand, he started eating the burger as a desi roti with kebab and chutney.
Traditional food seems to lose its appeal as fast food is gaining much allure in Pakistan. Fast food chains have burgeoned overwhelmingly all over the country as per the increasing demands of people.
Home cooking hours have comparatively minimized and people prefer ordering what they want to have from their desired restaurants rather than cooking food at home. This western trend has grown much all over changing the domestic food habits of every
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The consumer first ranks the attributes in terms of perceived importance of the fast food. The consumer then compares the various alternatives in terms of single attributes that is the most important for them in the consumption of fast food. If one option scores sufficiently higher on this top-ranked attribute it is selected and the process ends. When two or more options rank sufficiently higher then the process is repeated on the second highest ranking attribute until the process ends. Model of consumer attitude formation that assumes the consumer evaluates product characteristics according to ranked priorities and will select the brand that best satisfies the highest priority characteristics. For example, a consumer may rank the price of a fast food most important, followed by taste, crispiness, and freshness. If two fast food burgers are equally satisfying in terms of price, taste, and calories less, the fast food burger that has the most headroom will be chosen. Lower ranked characteristics such as location will not sway

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