Fast Food History
Index
Advertising policy, 6 history and ownership of business, 5
List of most important fast food outlets in South Africa, 3
Pricing policy, 5
Relevant information, 6
Short essay on what a franchise is, 4
Social responsibility programs, 6
Text A, 8
Text B, 10
Text C, 9 their products, 5 understanding of fast foods, 3
Visit the selected business, 7
What is meant by fast foods?
My understanding of fast food is a quick to cook small meal that is mass produced, full of saturated fats and sugar, fast food is normally precooked ingredients that are quick to cook and implement into a dish that takes little time to put together.
Best known fast food outlets in South Africa
1. KFC (Kentucky Fried Chicken).
2. Steers.
3. Wimpy.
4. Debonairs
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Wimpey’s headquarters are now situated in Johannesburg, South Africa. Wimpey’s fast food restaurants only started appearing in South Africa in Durban during the 1960s and by 2011 the well-known “Famous brands franchise owner” had over 500 wimpy restaurants in South Africa alone.
Products
Wimpy provides a number of consumable products ranging from all day classic breakfasts to a verity od delicious drinks even accommodating Halaal foods to cater for different beliefs. They provide a wide variety of goods that can cater for any part of the day weather is be for a customer to grab a quick bite or grab an easily prepared dinner for a family.
Pricing
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The wimpy franchiser wishes to become the second Best known fast food outlet in South Africa within a years’ time hoping to overtaking its main rival steers.
Visit the selected business (refer to text A, B and C attached)
The wimpy that I had visited was very well looked after, clean and very welcoming, the staff had greeted me appropriately and seated me as I wished and therefore gave be a fairly good impression of the business and if I had to rate it out of 10 I would give it a score of 9.
The advertising was remarkable making It clear to the customers and making them well aware of specials and important news regarding the businesses growth they used advertising in an electronic form as well as a hard copy. I would rate the advertising a 10 out of 10.
The customer service at the business was good I as a customer did not wait for long to served and the meal I had order came fairly quickly, the waiter was very welcoming well-mannered and helpful I would rate the customer service an 8 out of
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