Fast Food Industry In Pakistan
INTRODUCTION Fast food industry is one of the biggest industries in Pakistan (Hague,2011) The demand for fast food is increasing day by day that is why many investors are coming to this field. Some reasons why people like to visit restaurant are rapid urbanization, increased female participation in the work force, increased exposure to different foods via the popular media, from workers and students returning from overseas and promotional activities of the local industry (Khan, 2011). Fast food industry has a huge position in Pakistan. Fast food items like burgers, pizzas, Shawarma’s are popular amongst our youth. Many Multinational and National companies such as Kraft, Frito-Lay, and McDonalds are gaining profits by providing spicy …show more content…
Youngsters who are between the ages of 14 to 24 are the ones who get attracted towards fast food items (Chu, 2005).Fast foods are becoming very much popular in our youngsters too. A recent study found that 36% of advertisements during children’s programming were for fast food (Outlay and Taddese, 2006). They are attracted toward fast food spicy and new taste. More over the trend of dual income which means both of the parents are working in an organization and it has forced our youngsters to eat out side which means females are busy and they are not willing to cook at home, this also create the habit of fast food. Youth is the basic target of fast food because youth has the ability to adopt and try new items. (Breinbauer, 2005).Youth is time or state of life having quality of being young …show more content…
The literature review is a critical discussion and summary of statistical literature that is of ‘general’ and ‘specialized’ relevance to the particular area and topic of the research Problem in statistics. Literature review is important because it justifies your proposed methodology. The literature review performs a number of important functions. Changing the current trends in children's diets and in marketing will require strong and active leadership and cooperation, from both the public and private sectors. Few researchers have estimated that children currently view as many as 40,000 commercials a year; many of these are of food and beverage products (Medicine,2006).Major fast-food chains spend a significant amount of money on national and regional advertising, neighborhood promotions and frequently price promotions focused on local areas fuel their sales (Feltenstein,
Summary Of Eric Schlosser's Fast Food Nation
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Analysis Of David Barboza's If You Pitch It, They Will Eat It
735 Words | 3 PagesThe farmers are treated poorly by the big name companies. The health in the United States is declining severely, 16% of children are obese,have diabetes, and other major health problems. In David Barboza’s article, “If You Pitch It, They Will Eat It,” Barboza argues that big name food companies are targeting the youth of society, because they will watch a show on television and see the food products at the store with their favorite character on the packaging. But the food that is being marketed to the youth is unhealthy for the human body.
Summary Of Fast Food Nation
690 Words | 3 PagesIII. Interesting Detail A. Interesting Detail 1. Many of these fast food restaurants target young consumers in order to gain profit from the parents. These businesses use toys and playgrounds to attract children to their restaurants.
Childhood Obesity Research Paper
653 Words | 3 PagesThree years ago Tiger Greene weighed 250 pounds. The weight was taking its toll on his body. He was taking six pills every day for pre-diabetes and thyroid problems. Tiger’s knees hurt; he was constantly out of breath, and he was only twelve years old. His father, Brian Greene, was also obese and was in need of a second heart surgery to treat coronary artery disease.
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1434 Words | 6 PagesThis statement is so true because when my little brother sees toys or junk food on television he immediately begs my parents to buy either one for him. The majority of commercials during programs aimed at children are for unhealthy high-fat, high sugars or high-salt foods with little nutritional value. Not all parents are aware of how their children are exposed to marketing campaigns that influence their children. Some top food choices for kids attack kids by their appealing commercials. The commercials use bright colors, a funny icon cartoon character, older kids, and catchy phrases.
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Childhood Obesity Annotated Bibliography Essay
1211 Words | 5 PagesThe author of this article is Ella Paula an editor for Livestrong.com. She has written several articles related to health. The primary target audience for this article is going to be parents, children, and young adults. This article documents how children eating fast food are part of the cause of childhood obesity and the major effects eating too much fast food can do.
Why Is Mcdonalds Good Or Bad
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Arby Pest Analysis
1043 Words | 5 PagesThe factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play.
Taco Bell Executive Summary
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Thesis Statement On Fast Food
832 Words | 4 PagesTitle: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.
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