Take-A-Box Case Study
Threat of new entrants Take-A-Box is entering fast food industry as a new entrant and it is consider high competitive of force. Economies of scale is one of the barriers to entry this industry. Take-A-Box need to accept the cost of disadvantage in order to compete with those large scale existing competitions. Moreover, Take-A-Box need to spend a huge amount for advertisement in order to build the brand awareness which is to overcome the barrier to entry of product differentiation. Take-A-Box providing healthy fast foods which can easily differentiate compare to the traditional fast foods restaurant such as KFC or MCD. In this case, Take-A-Box is following the trends by implement a phone application for online ordering service and also implement a software for dine-in customers to use tablets to make order. Customers may need to sign up own details and info in order to login or create an account for the apps to make order. Through this method, Take-A-Box may collect customer personal email address or phone number. Take-A-Box able to send email to the customers as a free advertising method to inform customers the new menu, promotion of the week or any new updates of Take-A-Box in order to keep connection and build relationships with the customers. Threat of substitutes …show more content…
However, the bargain power of suppliers in fast food industry is consider low. There are many suppliers supplying ingredients to the others. If one of the supplier offer too high price, Take-A-Box may consider to find others. Moreover, Take-A-Box may sign contract for a year with the supplier that both of us agree the deal. In this case, Take-A-Box have to maintain a good relationship with the supplier by communicate with the supplier regularly through phone calls, whatsapp or gathering
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