Another social trend is the increase in the overall diversity within the sociality. In other words, consumers are willing to accept a wide range of options in the menu and only only limit their choice to one cuisine. This trend provides an opportunity for fast food restaurants to innovate and diversify their menus. There is a little doubt that technology has made major transformations in the fast food restaurants industry. Presence in social media become inevitable tool to build an emotional connection with the customer all over the world.
Key factors owner should investigate before making a final decision Opening a new outlet is very crucial in terms of its direct connection with the cost and revenue that it provides in return. We often see and know that customers do wait to get service from fast food outlet and this is not surprising and does not resemble customer disoriented service. On top of that this fast food outlet was very popular as well. Hence, the company should investigate following factors before it actually makes decision whether or not
“Quick Food” may be a new chain of fast food restaurant set on major route .The new fast food outlet can function as Malaysia new fast food chain. Fast food business in Malaysia is think about extremely competitive and dominate by several massive alimentation outlet like Macdonald, Burger King, Carl Junior etc. .The main objectives for the research is to specialize in profit, profit that has selling price, cost and sales volume, when a price is high, then the margin of profit is additionally high. Price takes into consideration of value of advertising and promotion .In the other hand lower costs increase the margin of profit, cost for promotion and advertising cost to be manageable .The sales volume objective is to increase and maintain sales
If we think properly, there are many health risks behind eating a fast food. Do government should band fast food restaurants? What are the harms of eating fast food? And how people can avoid eating unhealthy food? Nowadays, getting junk food has become very easy, and with the development, people can order junk food through the Internet, or new mobile applications and the meal delivered within five to ten minutes, but do people know that fast food it is only a ticking time bomb.
Another reason for its success is its ease of availability. With more than 100 branches in the country, it is the most prevalent fast food restaurant here. Thirdly, more related to the culture of people in the UAE, is that people here want what they cannot have. McDonald’s takes advantage of this by not offering home delivery, which makes the restaurant more elite in a way. This is why when people do go out to eat, they would most likely chose McDonald’s since it is something that they would not be able to get if they were at home.
Fast food restaurants chains are often criticized for offering unhealthy food, but the higher nutritional value found in Panera Bread’s products makes it less prone to nutrition campaigns that have hurt chains such as McDonald’s. Indeed, the health care bill enacted in 2010 includes provisions that will require chain restaurants to publish the caloric content of their menu items, and Panera has gotten ahead of the crowd by becoming the first major restaurant chain to voluntarily publish its food items’ calorie counts; Panera’s lower-calorie fare may help it grab market share from fast food chains among health-conscious consumers. Meanwhile, dine in restaurants are very susceptible to drops in consumer spending. Therefore, Panera’s cheaper items make it an attractive alternative to traditional eateries. However, this does not mean that Panera is immune to these challenges.
However, as the fast food industry becomes more competitive, Lotteria must come up with new strategies to maintain Lotteria’s position in fast food market, especially in fast food burger market as number one dominant player in the market share. For example, Lotteria have big competitors, which are Mcdonald’s, Burger king. These competitors may charge a lower price for its products than its Lotteria. But, in today’s competitive market, companies do not compete on price alone. Introduction of new products or new product features has become a main source of competitive advantage.
Bargaining Power of Suppliers: • The suppliers are important, but the food industry plays an important role to the suppliers that is much more and is very profitable and De ' Loco Poco will always have the option to switch suppliers. • There are a number of foreign and local companies who would at any time be willing to supply De ' Loco Poco the ingredients due to the wide variety of meals we will need to cater to our guest Potential entry of new competitors • New competitors will come up with innovative products into the market which may pose a threat to De’ Loco Poco because in the food industry there is very little product
• To keep on adding good employees from the fast food business to meet demand. This will lead to high volumes at the same time sustaining good quality. • Keep on promoting low rates of bhel amongst the customers to gain high volumes. Option 2: Focused/Niche Marketing Strategy • Being premium and very high price marketers of bhelpuri products. • Focus on super rich and high income group customers for high profits • Creating a service retail image liked by the customers segment of barista/ CCD/ Starbucks • Niche segment of big events or gathering can also be targeted with bhelpuri (as unique Indian fast food catering ) Option 3: Differentiating Marketing Strategy • Creating differentiation by service quality, this will enable process as well as product quality(As process quality leads to product quality) • Supporting with the appropriate service design blueprint and layout i.e.