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Fast Food Market

1497 Words6 Pages

Question:
You will look at the marketplace within your expertise and identify a business opportunity. Apply various concepts covered in the course thus far such as strategic competitive advantage. Provide a simple business case for the new innovation; consider all aspects of costs (labour, materials, etc.) and possible sources of revenues and applications.

Answer:
A FEASIBILITY STUDY OF ENTRY INTO THE FAST FOOD MARKET IN GHANA

1.0 Introduction
The fast-food market has become very attractive to many competitors in Ghana. This paper applies various concepts to the business case for the fast-food by considering aspects of costs (labor, materials, etc.) and possible sources of revenues and applications.
2.0 Market Analysis
2.2 Porters Five …show more content…

Within this first twelve month the company will have cash flow deficiency. This is largely attributed to the fact that the business will not be able to generate any positive profit within the year due to the high initial cost of production and marketing. However the company will earn a favourable cash flow return on the twelfth months. This is when the company has achieved some recognizable degree of stability in the market. The data also shows that the cash sales will dominate the market. Indeed close to 90% of all sales will be on cash sales and this is very important for the company but the initial cost of rent and others is what takes away a lot of the cash in the initial stages of entry into the market. Base on this initial information, it is possible to conclude that the future flow of cash will be better hence a justification for the company to enter into the Ghanaian

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