In this situation, the utility is the total benefit that a consumer gets from the consumption of fast food. All consumers want to achieve their utility when they consume something. In this case, the consumers more prefer the fast food because of many others benefits they get when they decide to consume fast food. Although they already know that the fast food has a standing for being high in calories and fat. The demand of fast food consumer has increased.
It can be concluded that the fast food industry plays a major role in the stability of society. When analyzing the fast food environment from a structural functionalist perspective, it is recognizable that the fast food restaurant serves as significance to society primarily because it provides jobs for many individuals as well as a sense of self-fulfillment to others. If it wasn 't for fast food restaurants, many individuals would be unemployed, the poverty rate would increase, and economic growth wouldn 't be as high as it is today. Take the human body, for example; when an organ or muscle vessel in the human body isn 't functioning properly, it causes the body as a whole to malfunction. So when fast food restaurants are taken out of society, the stability of society as a whole
Price: The Burger King menu, is a relatively cheap menu when compared to normal restaurants but it is one of the more expensive fast food franchises. A whopper costing around the area of R60. So we can see that the people will be paying a bit more for a burger from Burger King while the burgers are a bit bigger than most fast food franchises. Place: Burger King occupies prime locations, mainly in busy shopping centres or outside of the shopping centres where most of the pedestrian traffic is. Burger King is often found among the other fast food franchises as their target market will be around these areas which allows for maximum sales to occur.
High changes in the consumer taste and preferences for gluten free and organic food and increase in supermarkets and convenience products lead to major innovation. The competition will among the large bakery firms even though the major market is highly fragmented. It is used to analyze five important forces that shape competition in the business world. Threats of New Entrants: Moderate Even though the barriers to enter into the industry is low and the baking industry being on rise, the threat of new entrants is relatively low due to the heavy capital investment and the development of distribution channels if the intention was to go for high scale of production and compete with Aryzta. One other disadvantage of new entrants is developing a brand and
With Comparative analysis, the focus of study is marketing strategy of McDonalds. It is found that McDonalds is adopting different marketing mix strategies at local level as well as globally. McDonalds is considered one of the best and successful food chain all over the world. Global expansion and effective management strategies have been adopted by McDonalds for entering in a new market and gaining foreign market share in fast
The barriers that are in place are high investments and high fixed costs. Marketing and advertising costs to keep existing customers and getting new ones are high. There is relatively high degree of loyalty to fast food restaurants. They have many of the same strategies such as low price, quick service and quality. The barriers that are not in place include the absence of economics of scale meaning even small local stores can be profitable.
Bargaining Power of Suppliers- Low i. Since the size of Starbucks to so large they have the power to take full advantage of suppliers. This makes the power of suppliers low. ii. The size of Starbucks also helps keep the power of the suppliers very low because they are a major part of their suppliers company.
THE PROBLEM AND ITS SETTING Background of the study The fast food chains, as one of the world’s fastest growing sectors in the food industry, are crowd-pleasing venue for the children and adolescents. They are crowd-pleasing because the place gives them pleasure with beautiful experience. The food they sell are promptly served and has a reasonable price than those served by restaurant chains. While the fast food industry keeps its financial firmness, the negative impact of nutritional value and health has been ignored. Gagnon and Freudenberg (2012) posited that the Corporate Accountability International, a watchdog organization, is actively protecting the public health from the corporate greed and abuse around the world.