Fast Food Marketing Research

The objectives of this research is to increase sales and to promote the new fast food restaurant. The purpose of this research is to finalize a conclusion of increasing profit and that highways environment affects more towards an advantage or disadvantage form of promoting the fast food restaurant. Information that will be used during this research is the fact how common are fast food restaurant located along major highways and data analysis of other upper class fast food restaurant including perspective of others. This resources will be used to provide a better knowledge of understanding on fast food restaurants located along major highways and how to conduct a good marketing strategic plan. The purpose of market research is to have an analysis

This research will focus on how to increase sales to maximize profit gain. Quantitative research is beneficial for testing the results provided by a series of qualitative research, ending it to a conclude answer and minimizing the percentage of possible directions for continues research to pick up. Basically, if budget its not a problem, then both qualitative and quantitative research can be use since both research provide different perspectives and usually complement each other. This methodological approach is a cost-effective alternative to the combination of in-person focus groups and a separate quantitative study. (Amora,2010) Product promotion strategy is definitely a way to increase awareness of a new fast food restaurant in front of the public and bringing in new consumers that will increase sale. There are different variety of ways to promote a fast food restaurant. Depending on the objective, different methods are implement for different marketing

Furthermore, by penetrating the market by saturating the fast food restaurant aids in having more branches in different location. Market penetration is among the least risky of the four growth strategies, according to the Quick MBA website. Market share tend to increase as it is a common marketing objective that many company have been using this strategy. By having extra convenient business landmarks or major highways can aid in receiving more consumer in the existing market. This involves aggressive sales efforts or additional marketing to penetrate into an existing consumers base. (Kokemuller,2014) The type of consumers that will be the targeted are variety seeking and habitual consumers, based on buying decision behavior become more complex in the result of more buying participants and deliberation.(Farooq,2011) So, the reason of choosing variety seeking its because variety seeking buying behavior relates to situations that involve in low consumer purchases, but the consumer preview many significant differences among the brand options .