THE FOUNDER The Founder is a true story about how Ray Kroc, who was a struggling business man trying to sell a milkshake machines, met the McDonald brothers, Mac and Dick, who were managing a burger place in Southern California during the 1950s. Ray Kroc was impressed by the brothers’ assembly line style system of making the food Kroc due to how efficiently it is managed by the brothers and the system having the meal ready in 30 seconds and in this he saw the potential to make the business a franchise, as during the 1950s in a time where Drive-Ins were just introduced and were not time efficient as seen in the scene where Ray Kroc is waiting for his food. The McDonalds brother’s fast food system impresses Kroc. He manages to convince the brothers
And all these items are always follow the trend of the society. For example, the trend of the movie “Despicable Me” is very hot when it just published in few days, McDonald’s has cooperated with the film’s manager and get the right to produce the items that related to this movie like the ‘minion’ toy series. Then McDonald’s come out with a promotion which is if consumers buy the ‘Happy Meal’, one set of food in McDonald’s menu, they can get a ‘minion’ from the set. Therefore, a lot of fans of the movie may intentionally go to buy ‘Happy Meal’ just for ‘minion’ toys. The company clearly know the trend of movie only can choose which is the best should they cooperate with in order to increase the sales and the decision that make also applies to this
Bill Bryson’s essay “How You Became You” gives a brief yet entertaining narrative of the unlikeliness of the creation of the human race in order to educate the common man on the miracle of life. The rhetorical strategies used within the essay successfully allow the purpose of this piece to become accessible to the general public. Bryson seamlessly interweaves elements of tone, diction, and rhetorical appeals to ultimately create a piece that successfully achieves his purpose and leaves a lasting impact on the audience, the general populace. The tone of “How You Became You” plays an important role in the effectiveness of the essay. The tone is informal yet is not lacking authority.
His father sometimes struggled but he never gave up and taught his son about business and life. Schnatter first started working in high school at a pizza joint called Rocky’s in his hometown of Jeffersonville, Indiana. He started as a dishwasher but then improved to become a pizza maker. This is when he felt his determination paid off. Schnatter knew that a quality pizza delivery with great service right to the customers would greatly improve the company so he decided to have a dream of his own which is to open a pizza restaurant.
McDonald’s original plan was to operate a successful burger restaurant which delivered consistently good food at low price. From there, after Ray Kroc took over the scope was more along the lines of serving people around the world consistently good food at low prices. There are many operational managing tactics which have brought the company to where it is today. From that, McDonald’s focuses on quality, service, cleanliness and value. One important aspect of their operations management plan is maintaining quality management and food within their restaurants all the way to up their offices.
(entrepreneur.com, 2015) Even though BK has always been a step behind its competitor i.e. McDonalds, the company always strive to have the best burgers and fries in the world. BK focuses more on the nutrition, value of its food and variability of its menu most commonly in its flame grilled signature WHOPPER burgers. Also, BK employees always maintain a friendly, joyous, positive and well mannered atmosphere at work because they know the importance of serving their customers in the best ways possible so that the customers will always come back for more of their services. Furthermore, maintaining cleanliness at their fast food restaurants is of utmost priority since it is stated in their policy that if any of their restaurants violates this policy, the restaurant has to close-up as a penalty for not abiding by the rules of the company.
To conclude, many of the most excellent artists, including Eric Schlosser, writer of Fast Food Nation, Mike Pollan, author of, The Omnivore’s Dilemma, and Robert Kenner, producer of the film, Food, Inc., use ethos, pathos, and logos, to prove their viewpoints. Maybe one day, these appeals will be heard and multiple people will start to make more of an effort to eat healthy and the government will pay heed to the safety conditions in the meatpacking factories and if the meat is safe to
As ray waited for the meeting with the brothers regarding mixers, he too bought a hamburger from the joint. Surprised that he didn’t have to wait much in line, fascinated with the disposable and the quality of food. When he finally meets the brothers he is keen to know more about their fast food restaurant and asks to do so when he meets the McDonald brothers. He looks into how everything is organised with hard working, dedicated team of employees with a sense of a good customer service. After the tour ray gets highly motivated and interested in knowing how the brothers originally thought of such a successful business and what they did to accomplish
When asked about McDonalds success founder Ray Kroc used to say “ We take the Hamburger business more seriously than anyone else do” Kroc was a perfectionist. From the day he opened his first restaurant he owed to give his customers high quality products served quickly and with a smile in a clean and pleasant environment and all at a fair price. Quality service cleanliness and value (QSC&V) became the philosophy that drove MacDonalds business. QUALITY McDonalds India serves only the highest quality products. The attention to food quality started long before the first restaurant opened.
In order to succeed, the brand needs to find a slogan, cartoon, or unique icon that is appealing towards its crowds. Many fast food business or sugary food brands target children. For example, Ronald Mcdonald, the mascot of Mcdonald's, is a real life icon to appeal towards children and persuade them to eat there. This approach shows loyalty towards the brand and is proven to be very successful because 84% of parents when asked to purchase