Fast Food Restaurant Essay
Over the last decade, fast food restaurant in Malaysia has witnessed immense growth and it is now catering to almost 100 million profits. In order to sustain customer loyalty, fast food restaurants are striving to achieve high customers’ satisfaction through improved of facilities and better price. This study investigated the impact of physical environment and price perception on customer’s loyalty in fast food restaurant of Malaysia. Selected sample sizes of 100 questionnaires were administered into second busier city in Malaysia, which is Penang and the respondents of this research were obtained from customers that frequently visit fast food restaurant in Penang, Malaysia. SPSS version 17 was used to analyse the obtained data. The results …show more content…
For an example, in 2010, sales among the top 50 fast food chain restaurants exceed $141 billion in the US. A recent survey of adults found that there are 80% purchased fast food in the past month and 28% consumed fast food two or more times a week (Katherine W.Bauer, 2012).
Home cooking has become second choice when people loves to take outside meals as their regular diet. A number of studies have shown increased frequency of takeaway and fast food consumption worldwide whereby Governmental reports in the UK indicated about 22% of residents were found to purchase foods from takeaway outlet at least once a week and 58% a few times a month. Instead of that, a similar frequency of consumption of takeaway or fast food has also been observed in other country (Agnieszka Jaworowska,
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Physical environment is one of the elements that make the customer satisfy; customer is the most important resource that a business should engage with. If a customer feels that the environment is uncomfortable, the possibility of customer to visit for the next time might be little.
Since, services are mainly intangible and customers always present during the process, the physical environment can have a significant impact on perceptions of the overall quality of the service encounter, which in turn affects customer satisfaction in the restaurant industry (Bitner, 1992; Kotler, 1973; Parasuraman et al,1988; Ryu& Jang,
Rhetorical Analysis Of Don T Blame The Eater
718 Words | 3 PagesThe life pursued by the average young person in America is fast paced and scheduled to the point of breaking. As time has progressed this time stretched life style has impacted the need for food that isn’t cooked at home or even at restaurants that cook with traditional methods. This coupled with the swelling number of households with either a single parent or two working parents has increased the reliance on the fast food industry and in turn increased the overweight and obesity rates in the country. In his article “Don’t Blame the Eater,” David Zinczenko addresses this topic and places the blame not on those partaking in these delectable dinners, but in the hands of the fast food industry and their lack of understandable labeling. Zinczenko’s argument is valid and strong due to his equal use of ethos, logos and pathos.
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Fast Food Nation Rhetorical Analysis Essay
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Analysis Of Eric Schlosser's Fast Food Nation
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The Ritual Of Fast Food Analysis
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Persuasive Speech: An Attention Getter For Fast Food
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Persuasive Essay On Fast Food
1668 Words | 7 Pages“Fast food restaurants have us hooked on to their tasty food. You See a lot of people buying fast food because how good it tastes. Well let me tell you it is not good for your health. Why do fast food places lower their prices because they know people will buy it if it doesn’t cost that much and most people buy it cause that`s how much they can afford”. Fast food places is a way to not cook every week I feel bad for people when I go to McDonald’s and ask them, do you know what you’re eating in they say
Thesis Statement On Fast Food
832 Words | 4 PagesTitle: FAST FOOD POPULARITY A. Introduction: Nowadays, most people -especially kids and youngsters- prefer to eat fast food, such as McDonald, pizza, fried food, and etc. Why it has become so popular? It is tastes better than homemade food? B. General Statement: Fast food industry has grown dramatically and become so popular. According to the research, people spend more money on fast food than the education.
Advantages And Differences Eat Out Vs. Eating At Home
802 Words | 4 PagesEveryday billions of people all of the world decide how they will provide breakfast, lunch, and dinner for themselves and/or their families. People enjoy gathering around food for all types of celebrations, football games, family gatherings, meetings, and more. Food is an absolute necessity in our lives as it is the fuel for our bodies and everyone has the choice to cook meals within their homes each day or they have the choice of eating out at a restaurant. In the time we are living in today there are a lot more restaurants available than there was 50 years ago and the number continues to rise. Both eating out and eating at home have advantages and disadvantages
Relationship Between Hospitality And Tourism Industry
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Kfc Case Study
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