In marketing, fast food restaurants are having successful brand advertisements like: a place where kids could have fun and where friends and family could gather together happily. Due to these positive images, consumers are attracted to these fast food restaurants even though their food is not that different. As we all know there would be some who are not affected by these branding and advertisements these types of people could be influenced by their family and friends influenced them, they also go eat at fast food industries. Due to this factor, large fast food companies will keep growing more big and successful while small food and beverage operated companies will remain same have limited room for their growth.’ (Amandang, 2010) Moreover, another biggest argumentation for the popularity of fast food restaurants are the efforts of the fast food restaurants in order to improve their products and services due their popularity. As some businesses are franchise businesses they would try their level best in order to keep the name of the business famous.
There are numerous reasons for the popularity of fast food restaurants. Amongst the all two are the most important factors. Firstly is its convenient, low pricing and value deals make it affordable and popular. Secondly it is easily available without ant wait time. Fast food branches are very widespread and is available almost everywhere.
The risks of failure can come from many different reasons, such as “changing demographics, accommodating the unrealized demand for new services and products, market consolidation to gain market share in selected regions, and realignment of the product portfolio that requires selected unit closures” (Parsa, Self, Njite, & King, 2005). The ever-shifting trends can also be a risk to a restaurant if the trends move away from the concept of the restaurant. Market saturation of restaurants can also be detrimental to a business, if there are too many business’s in the area serving the same style menu as you, then you could lose out on a lot of potential customers in the slew of competition (Scott, ). Poor management is another reason a new restaurant can fail. This includes poor planning of labor and ordering of inventory.
In fact, this statistic is predicted to increase significantly as fast food restaurants are continuously being built everywhere in the U.S. Fast food restaurants are everywhere. Anyone can walk down the street and see a fast food place almost anywhere they go. Humans have a tendency to be lazy. It 's much easier to go down the street and pick up a hamburger than to make a low-calorie meal at home. It 's less complex to the consumer.
Fast food restaurants are everywhere. Anyone can walk down the street and see a fast food place almost anywhere they go. Humans have a tendency to be lazy. It's much easier to go down the street and pick up a hamburger than to make a low-calorie meal at home. It's less complex to the consumer.
Fast Food Nation Book Review Eric Schlosser, in his book Fast Food Nation, goes behind the scenes to investigate the processes behind growing and producing food, selling it to the fast food restaurants, and the consumption of that food among millions of people. His goal in writing this book is to inform the audience what happens behind the counters of chain restaurants and how the industry has developed and produced a homogeneous society, affecting the ways we live and eat and fueling high obesity rates both stateside and internationally. California, the home of some of the largest food chains, was an important economic region in the west after WWII. The car-based communities had brought in new people and new ideas that took part in the
When ever the world " Fast Food " used, it doesn 't mean unhealthy every time. There also exist top fast food restaurants. Actually its the image made by many of fast food restaurants who prepare and sell foods made up of unhealthy stuff and based on cheap ingredients. Meanwhile, healthy fast food became the main concern for some fast food chains and they are focusing it well to prepare healthy food made up of fresh and beneficial ingredients. In such a hectic life of us, many times we are not able to cook food at home because this hectic life results into no time and no energy, at that time these top healthy fast food restaurants are our basic eye candy as they act like healthiest friend that time.
Mature – If for years your business has ticked along nicely, but sales do start to decrease, then you perhaps need to make a decision as to whether you adapt and expand your business, or whether you decide to exit your business. Sometimes it can depend on how much more money you’re prepared to invest in the business, and whether you think this will be worthwhile and bring your profits in the long run. Or whether to consider exiting the business. You can initially think about ways of reducing costs (this can sometimes unfortunately lead to making staff redundancies, if not as many staff are needed to handle the products and business). It’s a time of making difficult decisions, and it’s at this point where the manager or CEO will need a lot of support from a good team, to bounce ideas off.
All the services that need to be provided are being provided by the owners company and has no need to set up a joint venture • Franchise Franchises are a very important part of the business world. When traveling from city to city we look for places like Tim Hortons or Boston Pizza. These are businesses that we are familiar with and trust the services that we receive. People thinking of opening a franchise joint has to pay a franchise cost to the owners. But this gives them the chance to run a business that is already familiar to people, instead of starting a business from scratch.
Convenience food franchising make up the largest part of restaurant online sales in the US. This $125 billion a year market is likewise the biggest as well as most lucrative of the franchise business industries, making up greater than 15 % of franchise business in the United States. With recognizable names that consumers associate with franchising, a famous fast food franchise business could immediately establish brand recognition. Also as this new trend of healthy consuming arises, junk food franchise business are still thriving. Several fast food electrical outlets now concentrate on health and advertise much less fat material or lesser calories for an overall healthier meal.