Father Of Public Relations

1176 Words5 Pages
Introduction.
Public relations is the premeditated communication process that shapes mutually beneficial relations between firms and their publics. Public relations practitioners are the people who carry out the communication tasks becoming the liaison between the firm and its publics. Two of the most noteworthy public relations practitioners who played great roles in the creation of the modern day Public relations are Ivy Lee and Edward Bernays.
Ivy Lee.
He is frequently named as the father of modern public relations. Lee believed that the public should be informed and also recognized that good words had to be supported by positive actions on the part of individuals and organizations. Through his work in corporate America, he helped map out public relations as a management function stirring future growth in the profession.
Lee had a…show more content…
H. (2013). A golden opportunity? edward bernays and the dilemma of ethics. American Journalism, 30(4), 496-519.
Colf, R. T. (2007). Who's the father of public relations? Public Relations Strategist, 13(4), 24-27.
Encyclopaedia of Britannica. (n.d.). Edward L. Bernays. Encyclopaedia of Britannica. Retrieved from https://www.britannica.com/biography/Edward-Bernays
Hallahan, K. (1999). Seven models of framing: implications for public relations. Moodle. Retrieved September 7, 2016
Hallahan, K. (2002). Ivy lee and the rockefellers' response to the 1913-1914 colorado coal strike. Journal of Public Relations Research, 14(4), 265-315.
Morris, T. (2014, August 25). Ivy Lee and the origins of the press release. Behind the Spin. http://www.behindthespin.com/features/ivy-lee-and-the-origins-of-the-press-release
Mostegel, I. (2016). The great manipulator. History Today, 66(1), 41.
Olasky, M. N. (1987). Ivy lee: Minimizing competition through public relations. Public Relations Quarterly, 32(3), 9.
Wilcox, D. L., Cameron, G. T., Reber, B. H., & Shin, J. (2013). THINK public relations. Boston, Massachusetts:
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