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Karl Fazer Background

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What is probably little known about the Finns is that they really like sweets, with the most typical of all being certainly Salmiakki, a bitter/salty and sweet candy made of liquorice. Nonetheless it does not stop there, store shelves are full of various types of sweets and chocolate tablets with sometimes unusual tastes, such as “liquorice dragée” or “salty popcorn”. As far as I have noticed, there are three big companies sharing the chocolate market: Panda, Fazer (and its subsidiaries) and Marabou. I personally tried them all and they were all good to me, but I will more specifically focus on Fazer, which is a Helsinki-born company.

Its founder, Karl Fazer, was born in Helsinki in 1866 and decided to become a confectioner against his father's wishes. He studied baking in Berlin, Paris and Saint Petersburg and later opened a French-Russian confectionery café at Kluuvikatu 3 in Helsinki on 17 September 1891. From this date on his business never stopped to grow and his son Sven took care of his legacy. …show more content…

The first export shipment was in 1989, contained so-called "Greek pastilles", and was delivered to England. The company exported marmalade and chocolate confections to Scandinavia, Germany, Belgium, Holland and England, as well as America, Africa and Australia. The export goods were proudly marked ‘Made in Finland’.
Karl Fazer's basic principle was that what determines the sales of goods is good taste and high quality. Each product needed to get a ‘dress’. Famous artists, such as Akseli Gallen-Kallela, drew pictures for the wrappings. Jean Sibelius was congratulated on his birthday on wrapping paper, and Paavo Nurmi ran in front of the blue-cross flag on top of a tin box for pastilles. The Karl Fazer Milk Chocolate, born from a gift recipe in 1922, is a cherished product and brand, always sold in

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