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Federal Trade Commissions Fair Information Collection Practices

870 Words4 Pages

Online consumers are increasingly concerned about their privacy when conducting business online. Therefore, in response to both public interest and regulatory pressures, privacy policies have become common for most business on the Internet today. However, what constitutes a well structured privacy policy? According to the Federal Trade Commissions Fair Information Practice, a privacy policy should follow 5 main principles: A Notice/Awareness, which outlines a businesses information collection practices before any personal customer data is collected; Choice/Consent, which gives consumers options to control how their data is used; Problems with Choice/Consent, which provides a means to opt-out of the sharing their data with third party subsidiaries; …show more content…

(2) This portion of the policy also lists the personal information they collect on their customers, which include any information the customer enters into their web site or in any other communications; this information is used to respond to customer requests, customizing future services for customers, improving COSC services, and communicating with customers. Information is also collected automatically, through “cookies”, which are generated whenever a customer interacts with COSC through a web browser and through the use of E-mail confirmations that notify COSC when a customer opens an e-mail from CharterOak.edu. …show more content…

COSC uses third-party tracking tools to provide data about their website visitation and to create remarketing audiences. No Personally Identifiable Information (PII) is sent via these third-party tracking tools; only anonymous information about a customers device and browsing actions, which are contained in cookies, are collected via third-party tracking tools such as Google Analytics, Google AdWords, Facebook Ads, Twitter Ads, Yahoo! Ads and Microsoft (Bing) Ads. (2) Additionally, COSC provides Opt-Out instructions for each of these tracking tools and instruction on how to Opt-Out of many advertising companies at once by using AdChoices, the Digital Advertising Alliance's consumer choice page. (4) COSC suggests enabling the "Do Not Track" option in browsers, or utilizing other tracking & targeting avoidance measures if they feel it is necessary. Furthermore, they inform customers that any marketing emails they receive contain instructions and links to unsubscribe if they desire.

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