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Swot Analysis Of Fedex

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FedEx regards its own operations as one of the best channels of communications they have. The close integration of their information systems and transportation systems with those of their customers makes it even more difficult to switch to alternative market offerings. One of the first things they see on the screen when they turn on their PC is FedEx.

While most brands focus either on businesses or on consumers, FedEx keeps them both on its radar screen. The primary target is theB2B world, but in order to ensure that its ubiquitous brands maintain its leadership status they also build its master brand inside theB2C? universe. All communications contribute to developing the FedEx brand image and reputation. Advertising, direct mail, sponsorships, …show more content…

It was targeted especially at small businesses and had to reflect the one-stop resources offered by the centers. FedEx has some kind of signature style about its ads that is rooted in its rich heritage of humor in advertising. The TV spots used a series of hilarious slices of small-business life and were wonderfully wry and perfectly cast to deliver a key point. News that is delivered in an entertaining fashion tends to be more memorable for people. The humor in the advertising cam¬paign also has positive effects on FedEx’s sense of self-confidence. The target audience of small business owners’ response to the spots was overwhelmingly …show more content…

Qualities like speed, teamwork, and precision in building the largest express delivery company in the world are held up high. These same qualities are prominent in their sponsorships, resulting in rather natural and complementary relationships. The company regards this marketing tool a great opportunity to drive business and even integrates the sponsorships as an anchor point throughout the marketing mix, not the other way around. Certain events are used as content useable in media, promotions, employee incentives, and online. Examples include NFL-themed promotions, Orange Bowl-flavored retail incentives, and PGA-related TV spots. The company uses sponsorships to invade new markets and penetrate new areas, resulting in high growth

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