Female Consumer Psychology

Female consumers increasingly prefer personalized consumer, the more expensive luxury fashion, this feature more prominent, so the study of women's consumer psychology can help develop marketing strategies. Female consumers have strong communication skills, ability to infect and spread ability, prone to impact on the surrounding consumers. Female consumer market is a vast market potential is enormous, because of the special status and special role of women in consumer activity, forming a unique consumer psychology. Market research should pay full attention to this vast subject, improve production and management, and attract female consumers.

Female consumer psychology Overview:

Female consumer psychology refers to female consumers in the purchase

The significance of research on female consumer psychology:

1 Large number of women consumers, accounting for the vast majority of the whole society in general consumption.

According to statistics, female consumers accounted for 48.7% of the population, a greater impact on the consumption activities of young women, namely the age of 20 to 55 years old who accounted for 21% of the total population. A huge number of female consumer groups, is the subject of most purchases. If the actual purchase amount and purchase decision makers figured out, this ratio will be higher. Because in the family also served a variety of roles, so that they not only buy necessary goods for themselves, but also supplies the majority of children, the elderly supplies, household goods.

2 Female consumers have a great influence.

Women usually have strong communication skills, ability to infect and spread ability, good through persuasion, advice, messenger, etc. have an impact on other consumers around. Female consumers will buy their own products using the experience and satisfaction accepted satisfactory service experience as his bragging, use every opportunity to preach to others, to prove his visionary or

Do not understand the consumer psychology can never talk about marketing, but do not consider the characteristics of women, it cannot know the consumer psychology trends. In today's society, the status of women and previously had been significantly different. There is a selection of recent activities of the word century in the United States, and finally get this award is the word "she", and is an absolute majority of votes to defeat the "science" that now seems the most fashionable word. Visible in the 21st century the century of women is indeed implemented, following the Industrial Revolution era features make women and men have been at an angle compared to the promotion of social development was no significant difference, even more than men play a greater role. From a market development point of view, the number of female consumers on the market numerous performance features of the more prominent groups. Modern women pursue consumer shift from the popular diversify their physical and personality traits are more prominent. They are on the market performance of careful, meticulous and delicate; in the family, women and the majority of participants in buying