Femina And Woman's Era Essay
studied are Femina and Woman's Era. It’s a comparative content analysis.
Also, this thesis also looks at how women perceive these magazines. It looks at women’s magazines as a reading experience. A qualitative research has been conduct of the women readers.. Portrayal of women.
Defining women's magazines
Introduction
Women’s magazines in the popular culture category come under the special interest category.Women's magazines are becoming a very popular cultural form.
Texts analyzed
Method
First magazine which will be used in research is femina. Second magazine in this research is Women’s era.
Femina and Woman's Era were selected for the content analysis as they have been in publication since a long time. Also both of
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This study will try to answer the question of how do females relate themselves to the portrayal of women in women’s fashion
exploratory
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But they are an example.
image of the ideal women as propagated by the magazine
"glamourous and sexy“
Someone who is camera concious
Image of a successfull and well-dressed female
To examine whether the content affects the shaping up of the female identities.
Not neccesarily. I dnt identify with these magazines, especi
To analyse whether they find the material in the magazine beneficial and helpful
„these magazines are just for pure entertainment. I dont take them seriously.
To see whether the criticism against women’s magazines are justified.
To a certain degree yes. But the consumer must be aware that not all information is true. It is on the consumer to decide to take
Conclusion
Femina as a magazine tends to be more individualistic as compared to women’s era. The focus is more on fashion and luxury. Women’s era does focus on fashion but it also focuses on child-care, home and family.
Though both the magazines are different in terms of treatment, content and outlook, they tend to represent a traditional and stereotypical image of women.
Femina is targeted to a upper class, money rich reader whereas women’s era seems to target the middle class
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