Ferragamo Shoes Case Study

Why do business office ladies buy ferragamo shoes on instalment plans. Why do junior executives happily shell out their entire month 's remuneration for a gucci purse. In the old ways of denoting who you are and your set in society the answer lies. Defined by birth, caste, family position, or profession, suddenly how much money your have is the key sort outing standard from rigid social orders. Of a new social protocol where your identity and self worth are determined by the visible brand names on your body those gucci bags and ferragamo shoes are not merely girlish indulgences, and neither are the armani cases and rolex watches just male amour propre they are component part. Today, 94 per cent of Tokyo women in their twenties own a Louis

Moran and Harris (1987) suggest that unanimously accepted and patterned ideas, habits, attitudes, customs and traditions are used by particular groups to meet their particular needs and uniquely adapt to their respective environment. More specifically, Hofstede and Hofstede (2005) suggest five cultural dimensions which influence the respective people’s behaviour: individualism vs. Collectivism, masculinity vs. Femininity, power distance, uncertaintyavoidance, long term vs. Short term orientation. Lustig and Koester (1999), however, reason cultural differences primarily by the individualism vs. Collectivism category which emphasises conflicting views on the nature of relationships between humans and society. Culture is also associated

These qualities or meaning attached to the product, as previously stated, are the results of manufacturers, advertisings or marketing strategies. These factors like advertising enable us to identify what a kind of product communicate with success or high value or whether the qualities contained in the products are suitable for the tastes of consumers, for example, is it stylish or is it