Ferrero Rocher Case Study

ABSTRACT

In this report, I would like to focus upon why the packing of Ferrero rocher is unsustainable and what are the material that make it unsustainable to use. I would present the studies on the sustainable materials used in the packaging and the measures being taken by the company itself. And also, present some tips on how to choose the right materials and how we can redesign the packaging of the product with more sustainable materials.

FERRERO ROCHER

INTRODUCTION

Ferrero Rocher is a most famous chocolate brand which was created in the year 1982. It is been loved by millions of people all over the world. Ferrero rocher is the world’s leader in this segment now. It is because of its innovative recipe and taste, manufactured

Moreover, Ferrero has decided to use only paper as its main packaging material and materials derived from renewable resources.

Fair trade cocoa

Chocolate manufacturing is more sustainable when its Fair trade certified. Fair trade, a worldwide movement encouraging equality, development and property within the mercantilism and farming sector, have their key focus on the trading of cocoa. Most of the world’s cocoa is adult and harvested on small farms and yet the farmers are not able to farm in sustainable way due to the lack of resources and knowledge. (sustainable.co.za) “Fair Trade is very important for cocoa farmers because it ensures that they would receive a sustainable price for the cocoa that will cover the cost of production and allow them to diversify and reinvest in their farms.” (fairtradeusa.org). “The Fairtrade Certification mark on a chocolate implies that the cocoa producer complies with Fairtrade’s strict labour standards prohibiting child and forced labour.” (sustainable.co.za)

Redesigning with sustainability

Sustainable packaging is-

• Eco- friendly and beneficial to the

• Can be reused and recycled easily, with zero wastage.

• Reduces the carbon footprint and environmental impact.

• Made from healthy materials sourced from renewable resources.

To redesign a product packaging, we should go through some of the basic and important guidelines which would help in designing a completely sustainable packaging of a product.

1. The choice of materials- the correct choice of materials is very important to maintain sustainability. One should try to use materials derived from renewable sources of energy, like the bamboo, plant fibre, etc. Secondly, try to cut off the unnecessary materials in the packaging. Packaging should be much simpler so that the use of resources is lesser.

2. Avoid over packaging- Secondly, try to cut off the unnecessary materials in the packaging. Packaging should be much simpler so that the use of resources is lesser.

3. Customised, reusable and printing- packaging should be customised according to the different sizes of the products, it should be reusable. And, product information or brand identity can be printed on the packaging itself with vegetable- based