ipl-logo

Ferrino Mizzoni Case Study

926 Words4 Pages

This SMART (Search More Aggressively Retail Territories) was adopted in order to find out the potential retailers who could sell the brand Ferrino Mizzoni at their retail outlets. Ferrino Mizzoni is an Italian brand recently acquired by Donear in order to penetrate the market of imported fabrics or the premium segment. Part of the project also involved promoting the Ferrino Mizzoni brand at the retail shops visited during the survey by explaining them what the product is all about as well as the pricing of the product. The scope of the project was to cover three districts of Odisha namely Ganjam, Puri and Khordha. A total of 226 retail outlets were covered during the survey. This project was to understand if the retail potential could be tapped using the Direct To Retailer policy which would be newly adopted by Donear.

The potential retailers were identified after conducting the survey who would be approached by company executives later on in order to stock and sell the brand Ferrino …show more content…

The survey report showed that imported fabrics with an affordable price tag attached to it could grow in the market. The potential retailers were identified by putting in certain filters in the survey report such as if the retail counter is stocking Raymond and Siyaram then there is a high chance that the retailer would be enthusiastic to stock imported fabrics in that price range. The price range of the stock per meter must be more than Rs.500 in the retail shops so that Ferrino Mizzoni could be stocked in the same category and it could venture into the premium segment of the textile market. The survey report also showed that there are local brands in the market which are faring well as compared to certain established brands because of the price sensitivity in the market. These local brands are supplied time to time promptly by the wholesalers because of which they are abundantly available in the

Show More
Related

  • S/O Emmt Perez Case Study

    217 Words  | 1 Pages

    On 7/20/2015 S/O EMT Perez was dispatched to MG-601 regarding a fall. S/O EMT Perez knocked and announced his presence at the door, when there was no answer S/ O EMT Perez annonced his presnece again and began to search the apartment. S/O EMT Perez found the resident, a Mrs. Doris Cotts on her bathroom floor by her toilet. Mrs.Cotts stated that she had slipped from her motorized scooter and fell onto the floor.

    Read More

  • S/S Folwaczny Case Study

    67 Words  | 1 Pages

    S/S Folwaczny contacted Non- Emergency 911 concerning two black sedans parked on the premises in front of OPS 1 at 12490 Sunrise Valley Drive. S/S Folwaczny spoke to Dispatch Operator Dang concerning the vehicles, After running the VIN number, D/O Dang was able to confirm that the vehicles were not stolen and that any further action pertaining to the vehicles would have to take place Sprint Security.

    Read More

  • Lyons Case Study

    452 Words  | 2 Pages

    In the case of Lyons v Queensland [2016] HCA 38, Ms Lyons, who is profoundly deaf and requires assistance from Australian Language Interpreters (AUSLAN), was excluded from jury duty on the grounds of her impairment. Lyons held that her exclusion from serving on a jury was unlawful discrimination prohibited by the Anti-Discrimination Act 1991 (QLD) (A.D.A). After being summoned for jury duty, she notified the deputy registrar that she would require the assistance of an AUSLAN.

    Read More

  • Giselle Hernandez Case Study Examples

    192 Words  | 1 Pages

    INTRODUCTION: This case involved Giselle Hernandez being a danger to herself. Hernandez was transported to the Exodus Urgent Care Center, where she was placed on a WIC 5150 hold. INVESTIGATION: On 09-07-17 at approximately 1542 hours, LA County Clinician Vasquez #433353

    Read More

  • D Nichol Case Study

    446 Words  | 2 Pages

    Can the Lakers recover from the D 'Angelo Russell incident? Los Angeles Lakers rookie point guard, D 'Angelo Russell, was involved in an incident earlier this week when a video leaked of him and fellow Lakers teammate, Nick young, having a conversation. Nick Young was describing his personal life while being taped by Russell, unknowingly of course. Young allegedly cheated on his girlfriend Iggy Azalea and the video got out of their discussion. It has been a tough week to say the least for Russell as he 's been attacked by the fans and the media by his wrongdoing.

    Read More

  • Italy In World War 2 Research Paper

    637 Words  | 3 Pages

    Germany is the most well-known country that was part of the Axis powers in World War II, but it turns out that Italy had a big part to play in the war as well. So, what exactly did Italy do in World War II? Italy’s roles in World War II were guarding the seas with its navy’s vast submarine force, taking over many countries, and helping both sides in the war. The first role that Italy had in World War II was guarding the seas with its vast submarine force. Italy’s navy consisted of 177 submarines, which they used throughout the war to guard many different seas and oceans (Heddlesten).

    Read More

  • Case Study Mazzitello

    69 Words  | 1 Pages

    On Jan. 7 the Company reached a settlement agreement with Local 949 on Michael Mazzitello’s nuclear access authorization issue. Settlement included two back pay payments due within 30-days of receiving Mazzitello’s 2014 and 2015 W-2s. Mazzitello must complete chemical dependency relapse treatment, eight cognitive therapy sessions; followed by psychological evaluation and abstain from alcohol use, before he can be granted unescorted nuclear access and be reinstated to his

    Read More

  • Causes And Effects Of The Italian Campaign

    819 Words  | 4 Pages

    The key aspect discussed in this essay is the cause and affect the Italian Campaign had on World War II. The Italian Campaign was one of the bloodiest campaigns of the second world war, and one of the most necessary. The campaign gave much needed flexibility to the Allied powers and many additional benefits and advantages in facing the Axis powers. Furthermore, the campaign lasted from July 10th, 1943 until May 2nd 1945. Although the Italian Campaign lasted a significant amount of time, it is not remembered as well as the other campaigns and battles from the second world war that occurred on the eastern European front and on the islands of the Pacific, but it’s of equal, if not superlative importance.

    Read More

  • Case Study Porcini's Pronto

    829 Words  | 4 Pages

    Porcini’s Pronto Tom Aleso, who was the Marketing vice Director of the Porcini’s Inc., had a good idea of expanding the company’s business of operating the restaurants. He identified an opportunity in creating more full-service chain restaurants that would serve the highway travelers. It was a brilliant proposal since the only competitors that were serving the market then were a few people operating low-end fast food restaurants and small outlets. In fact, this augured well for Porcini’s full-service restaurants and there were signs that they would be embraced by the customers who needed full meals at the rest stations in the course of their journey. However, the biggest challenge that stood along the way was insufficient capital and lack of resources to start up the business, and there were concerns about the quality of the initial services.

    Read More

  • Dominic Strinati's Summary

    103 Words  | 1 Pages

    Dominic Strinati thinks that false needs has contributed in suppressing the real needs of social life (55). The more people correspond with fake propaganda and aspire to live as models they watch in an ad, the more they overwhelmed with dissatisfaction and frustration. Richard J Hart says, "consumerism enslaves rather than liberates. We need to expose the lie and illusion that it liberates and leads to happiness. The apparent satisfaction leads to dissatisfaction and lack of fulfillment" (41).

    Read More

  • Protiviti Case Study Examples

    1164 Words  | 5 Pages

    Protiviti is a global consulting firm that helps companies solve problems in finance, technology, operations, governance, risk and internal audit. Through their network of more than 70 offices in over 20 countries, they have served more than 40 percent of FORTUNE 1000® and FORTUNE Global 500® companies. They also work with smaller, growing companies, including those looking to go public, as well as with government agencies. Protiviti is a wholly owned subsidiary of Robert Half. Founded in 1948, Robert Half is a member of the S&P 500 index.

    Read More

  • Case Study Of Apple Inc.'s Diversification Strategy

    1442 Words  | 6 Pages

    Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    In order to explicitly analysis the clothing industry, emphasis must be laid on Textile

    Read More

  • Forever 21 Pest Analysis

    901 Words  | 4 Pages

    It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the

    Read More

  • The Positive Effects Of People's Dependence On Technology

    776 Words  | 4 Pages

    With the increase number of buyer,the industry of fabrics’

    Read More

More about Ferrino Mizzoni Case Study

Open Document