Introduction This paper will address several areas of performance management. It will describe a comprehensive job description for a retail sales associate. Next, it will describe an organizational behavior modification (OBM) plan and define three key behaviors required for successful job performance as a retail sales associate. This paper will specify two ways Human Resource Management (HRM) would measure current employee performance behavior, and recommend two measures to inform employees of new performance standards. Next, it will outline a plan with two methods of providing feedback to employees.
2. Reexamine buying process: Allegiant will need to reexamine the current buying process of consumers to better understand the length and steps buyers go through. This will help the marketing team develop a plan to penetrate the market. 3. Hire project manager & team: We will be searching from within the organization to hire a project manager and team around them.
Each guest transaction should be put into consideration for an addon. Many customers might want to buy flowers or fruits preparations, so partnering with The Floral and Fruit Market Company (FFMC) to add exclusive flowers and fruit arrangements only for their store will add something unique to their range. FFMC will be able to sell HowRu cards in their stores as well. Another way HowRu will become varied is through mergers and acquisitions. A company’s best way to show they are growing is increasing their goodwill.
WikRan Apparels has now collected information as per our requirement and our future marketing plan, from the questionnaires and the internet surveys. 1) Since we personal views of our customers has been collected it has provided us an idea about the nature of our customers and their professions. This has also revealed whether the new suit would fit to the customer group or not. 2) Information about the customer, regarding the priority given to the dress code and personal hygiene, has revealed to WikRan Apparels to find a vacuum in the market, hence it has also helped us decide whether to target for this new segment or not. 3) Information collected about our competitor’s brands, has helped us in revealing about the market leaders, their unique
Methodology In this report, secondary data collected by several textbooks to comprehend the definition of the theories. Then to understand the experiential retailing concept in the market nowadays and analysis the Millennial characteristics to lead the company how to develop the marketing
By finding new markets for its existing products, Coach can restore its revenue performance because it will have increased its market volume. The company can achieve this bit utilizing the opportunity of the emerging markets. However, Coach should not focus too much on China because it is becoming a very concentrated red ocean market because of the rapid inflow of foreign direct investment. As mentioned prior, Coach can also pursue innovation in order to become more adaptive to the volatility of the market conditions (Cassiman & Vuegelers 73). Innovation would be of great use to Coach now that its industry is becoming saturated courtesy of the traditional and haute couture luxury fashion brands.
The expensive product lines use Premium Pricing such as Unique and Boutique. The more basic ranges use Penetration Pricing as the artificially low prices increases the market share. And Price Skimming is used on products where the retail company can anticipate customer loyalty. This allows Bellissimo to sell various trend items at higher prices. These strategies maximize the variation of Bellissimo’s products prices to cater for customers that have either higher or lower price sensitivity.
6.To find out what dealers expect from the company. 7.To find out margin of the dealers from different company they were getting. 8.To find out which fittings dealer sale more branded or local. 9.To find out which company’s fittings they sale more and why? 10.To find out whether customers are aware of any fittings manufacturing company.
E- Marketing: as part of the e- marketing , Boyanika has launched website with the Domain name – www.boyanika.com for the purpose of online sale of their products. Exploring Export market: for exploring the export market Boyaika has participated in the International Buyer- Seller meet in Hong- Kong houseware Fair; India home furnishing fair, Osaka, Japan; India Show ’09 , St. Petersburg, Russia; Hiemtextile 2010 & 2011, Frankfurt, Germany and Hiemtextile India fair , Mumbai; Gift fair, New Delhi. Boyanika has been able to make direct exports of Rs 14.75 lakhs to France, U.K. and Belgium. Though there are some problems in exports as the business in foreign markets require the fabrics of different lots to be identical in the quality, print and designs which is very difficult in handwoven materials as the order comes from different weavers who use different raw materials even if the design is same resulting in the difference in the final product. Boyanika is trying to get over this through centralized procurement and distribution of raw materials to the weavers but has not yet been able to accomplish
So they also want to do business with Texitalia to expand their business in Italy also. The CCT is buying house that hunt customers in the European markets and also search good suppliers for making quality garments in Pakistan. So in this scenario CCT is acting as a intermediaries company and Texitalia is actually the customer of CCT who gives their work to AZ textile for manufacturing the garments of Texiralia. when manufacturing begins between them some problems start occuring related to the size and design of garments. the AZ textile making products that are not according to the requirements of Texitalia.