ipl-logo

Case Study Fiat Auto

1806 Words8 Pages

Fiat
Fiat Auto, one of the pioneer companies in the automobile industry and the largest automobile manufacturer in Italy, has a very luminous history in automobile industry with its first car being built in 1899. Around 1990s, Fiat Auto dominated the small car market in Europe and other parts of the world.
Fiat’s presence in India can be traced back to 1905 when the vehicles were imported and sold through its sales agent named Bombay Motor Cars Agency. Further in 1951, Fiat entered into a license and service agreement with Premier Automobiles (Premier) to manufacture its cars. As the liberalisation of Indian economy happened in 1990s, Fiat established a wholly-owned subsidiary in India in 1995. Fiat then entered into joint venture with Premier …show more content…

It resulted in decline in market share in European as well as Indian market. Although it had been over a decade since Fiat India’s birth in India, it was ranked last in the existing eleven players in Indian market as far as market share was concerned. Hence to tackle with the situation, the company adopted a turnaround strategy in 2002, which comprised of several measures like cutting costs and focusing on markets with demand for small cars, which had been Fiat Auto’s forte. As India was an important emerging market for small cars, Fiat Auto decided to revive its operations in the Indian market. The alliance with Tata Motors was a step in that …show more content…

- However, in the first quarter in 2010-11 the JV reported profit of Rs. 22 crores, against loss of Rs. 166 crore in the first quarter of 2009-10. Revenues doubled to Rs 967 crore from Rs 473 crore. The capacity utilisation at the plant also saw an increasing trend. In 2009-10, it produced 24,000 cars and in 2010-11 it planned to double the production. As per press release by Tata Motors Ltd dated 15 August 2010, the JV was expected to breakeven by 2011-12

- In 2012, the country’s biggest car maker Maruti Suzuki India Ltd (MSIL) planned to buy 100,000 diesel engines a year for the next three years from the joint venture, Fiat India Automobiles (FIAL). This move by MSIL was driven by excessive demand for its diesel models such as the Swift, DZire, SX4 and Ritz. The limited supply of engines forced Maruti to restrict the diesel offering to only four models. The same engine was already licensed by Fiat and manufactured by Suzuki Powertrain India and these supply volumes from Fiat were in addition to that production.

Dissolution of

Show More
Related

  • Alka Seltzer

    266 Words  | 2 Pages

    As much was conducted throughout this lab, the projected completion of this lab displays that ultimately, the higher the temperature of the water, the faster the dissolving rate of the Alka-Seltzer is. In other words, the hotter the water temperature the quicker the tablet dissolves within the water in regards to the amount of time it took to dissolve. Furthermore, this experiment helps to explain that, if water is taken at a higher temperature and Alka-Seltzer is placed within the water, the Alka-Seltzer will take less time to dissolve because the higher temperatures cause the tablet to melt at a quicker rate. This compares to when Alka-Seltzer is placed in colder temperatures, where instead it takes more time to dissolve, because the lower

    Read More

  • How Did The Cotton Gin Affect Society

    1076 Words  | 5 Pages

    Also, it is not only known for the powerful engine type cars with shiny chromes but pack some practical vehicles that are part of the lot. The automobile industry proved a competitive one. Although, the first automobile invention and testing happened in Germany and France in the periods around 1800, the American automotive sector rapidly made advances in the production of motor vehicles by completely dominating it during the first half of the twentieth

    Read More

  • Calaveras Vineyard Case Study Solution

    1061 Words  | 5 Pages

    The total value of the firm has been calculated with the help of PV of cash flows and the continuing value and it shows an amount of

    Read More

  • Personal Narrative: A Place In Atlantic City

    1262 Words  | 6 Pages

    According to their lastest published financial statement , in 2013 they had $909,797,201 in assets, $592,740,013 in liabilities, and expended $4,199,618 for salary and benifits, $824,634 for administration, $726,920 for Professional Servcies, $20,149,055 for Projects Costs, and $226,818

    Read More

  • Moet Hennessy Louis Vuitton: Case Study (LVMH)

    1588 Words  | 7 Pages

    In 2011, the brand 's value was Euro 18.4 billion and had increased by 23 percent from 2010. 3 CASE SUMMARY AND PROBLEM STATEMENT Moet Hennessy Louis Vuitton (LVMH) was profitable in 2010 and 2011. This growth can be attributed to its flagship group, Louis Vuitton. In 2011, LVMH announced replacement of its CEO Yves Carcelle at the end of 2012 by Jordi Constants.

    Read More

  • Empirical Formula Of Copper Chloride Lab Report

    729 Words  | 3 Pages

    The dissolution of the salt could be reversed by evaporating the water as shown in part one of the experiment, just as evaporating the water could be reversed by adding water as demonstrated in part two of the

    Read More

  • Volkswagen's Corporate Social Responsibility

    1858 Words  | 8 Pages

    The selected corporation is Volkswagen (VW), a German car manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, the holding company created in 1975 for the growing company, and is now the second-largest automaker in the world (Wikipedia, 2016). Volkswagen’s corporate website is http://www.vw.com/. According to the International Ethical Business Registry, there has been a dramatic increase in the ethical expectations of businesses and professions over the past ten years. Increasingly, customers, clients and employees are deliberately seeking out those who define the basic ground rules of their operations on a daily basis.

    Read More

  • Jb Hi-Fi Case Study

    1355 Words  | 6 Pages

    In FY14, the Company reported sales of $3.8billion, with a total sales growth of 5.3%, while that of the industry was 2.0%. The most value-added attribute is JBH has always been supported by a low cost model, which enables it to offer to customers a wide range of products at a competitive price. JBH’s closest competitors include Harvey Normans, Dick Smith, Big W, Kmart, The Good Guys, Betta Electrical. It was first listed on the Australian Stock Exchange (ASX) on 23th October

    Read More

  • Recrystallizing Benzoic Acid Lab Report

    1019 Words  | 5 Pages

    If impure, preform recrystallization procedure to remove the impurities. Then calculate Percent Recovered on crystals formed, and preform melting point procedure. 2. You find that a solid substance you are trying to purify is very soluble in ethanol, but not very soluble in water. You decide that you are going to try to recrystallize it from a solvent pair, consisting of ethanol and water.

    Read More

  • The Pros And Cons Of The Automobile Industry

    832 Words  | 4 Pages

    The Automobile Industry is very complex and to start a business in automobile industry high level of capital investment is required. Not only huge amount of money but also a labor force will be essential, which are the main barriers to enter into the automobile industry. For Example, the US auto industry was once considered safe until Honda Motors gave a big challenge to these companies by opening a manufacturing plant in Ohio. The Automobile industry includes many other industries as well for example, tires and seat manufacture. These industries are the suppliers of the Automobile industry.

    Read More

  • Business Analysis: The Pestel Analysis Of Mercedes Benz

    1306 Words  | 6 Pages

    INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

    Read More

  • Tata Motors Case Study

    1250 Words  | 5 Pages

    Before the deal, TATA Motors was the leading manufacturer of commercial vehicles and small cars in India. The company was established in 1945 as a family business and also owns the world’s cheapest car Nano . Prior to 2008, the company had limited global footprint and almost negligible presence in luxury car segments. Tata Motors also launched India’s first Sports Utility Vehicle (SUV) in 1991 and India’s first fully indigenous passenger car, the Tata Indica, in 1998. TATA Motors is also listed on the New York Stock Exchange (NYSE) starting September 2004.

    Read More

  • Honda Motor Company Case Study

    3635 Words  | 15 Pages

    The Honda Motor Company, Ltd. was formerly established in the great country of Japan in 1949 by Soichiro Honda and Takeo Fujisawa. The first product that was introduced to the world was called the “Dream” D-type motorcycle. The main focus that founder Soichiro Honda built the company around was to create new values and not to imitate other companies who produced similar products. In 1959, Honda Motor Company, Ltd. entered into the Unite States as the American Honda Motor Company. They settled in Los Angeles, California and was known as the first international subsidiary of Honda Motor Company,

    Read More

  • Case Study Of Ajinomoto (Malaysia) Berhad

    1437 Words  | 6 Pages

    In addition, the net profit margin of the Ajinomoto Berhad is increasing. I recommend that the investor can invest in the Ajinomoto Berhad as the profit can be made through the investment in the Ajinomoto

    Read More

  • Maruti Suzuki Case Study

    2531 Words  | 11 Pages

    They started out with providing customer satisfaction, which was not the trend in automobile sector during those days. They are credit to have brought a revolution in the sector, to be the first company to be a mass production company, and sell more than a million cars in a year. The company has 2 manufacturing plants in Gurgaon and Manesar, which have a joint production capability of 1.5 million vehicles annually. A third plant is being proposed to be functional very soon in Mandal, Gujarat.

    Read More

More about Case Study Fiat Auto

Open Document