SWOT REPORT MARUTI SUZUKI INDIA LIMITED Submitted to: Prof Sriparna Basu Faculty, Fore School of Management Submitted by: Niharika Sharma Roll no: 241085 Nov 30, 2015 INDUSTRY ANALYSIS The automobile industry of India is one of the largest industry in the world. The industry has grown at 8.68 per cent over last year with a production of 23.37 million vehicles in 2014-15. The Indian automobile industry is expected to be the world 's third largest by 2016. Further, passenger vehicle production is expected to increase from 3.2 million in 2015 to 10 million in 2020. Currently, 13 per cent market share is governed by Passenger Vehicle (PV) segment.
3.4. (-- removed HTML --) Chrysler & Fiat General Background Chrysler and Fiat are auto mobile companies like Volkswagen and Skoda. However, unlike Volkswagen and Skoda, two companies are from far region. While Chrysler is a traditional large American automaker such as Jeep, Fiat is Italian company known for small car and delicate engine. In 2009, Chrysler and Fiat decided to merge together to synergize their respective field of expertise (Marrs, 2009).
Soon after independence 1947, Government of India tried to create an automotive component manufacturing industry in order to supplement the automobile fraternity. From 1960 to 1980s, the Indian market was dominated by Hindustan Motors, which gathered a large amount of share due to its Ambassador model. However, during 1950s till 1960s,
Manufacturing: Maruti Suzuki India limited has been successful in building up an efficient and effective manufacturing system which allows it to produce 14,50,000 vehicles annually that means on an average two vehicles roll out of the factory every minute. Maruti was one of the first automobile company in the world to obtain ISO 9001:2000 certification. The PDCA (Plan, Do, Check, Act) approach and target control are used as the underlying theme for all process in the manufacturing activity being followed by Maruti. In the PDCA cycle they plan by setting a target and timeline, dividing into action plan with value to each factor/element. After planning they do the standard operation as decided.
The company was established in 1945 as a family business and also owns the world’s cheapest car Nano . Prior to 2008, the company had limited global footprint and almost negligible presence in luxury car segments. Tata Motors also launched India’s first Sports Utility Vehicle (SUV) in 1991 and India’s first fully indigenous passenger car, the Tata Indica, in 1998. TATA Motors is also listed on the New York Stock Exchange (NYSE) starting September 2004. Jaguar Land Rover: Jaguar and Land Rover were the two marquee brands of US based
Tata Motors deals and manufactures across the automobile segment ranging from passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is one of the most respected and trusted brands of India in the automobile domain. It is also the 17th largest automobile manufacturing company in the world, fourth largest truck manufacturer and second largest bus manufacturer by volume. The manufacturing facilities of Tata Motors is spread across the country. They have manufacturing and assembly units in various cities like Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India.
When Maruti switched to global launches, it was the third category that was largely unable to participate in the ‘concurrent engineering’ route. Though they were good at reading drawings and manufacturing them, but many lacked design skills. To remedy this situation, Maruti set up a separate division within Maitra’s supply chain wing to identify foreign technology firms and match them with Indian suppliers. Maruti advised the third category of suppliers to get into tool design with these companies, which is generally considered easier than product design. This matchmaking exercise began in 2006 and has so far led to 18 collaborations.
• By the time of commencement Maruti Suzuki factory they have started with 40000 cars every year. • The main theme of their business is to create value through innovation, quality, creativity, partnerships, openness and learning. • In the present market maruti Suzuki has a capacity to manufacture 1.5million family cars every year. • But there aim was to provide great performance, efficiency and environment friendliness with low cost of production • Maruti Suzuki has 12500 dedicated and passionate professions that turned out 14 cars with