Adrienne Lafrance, in ¨Alphabet, Jigsaw, and the Puzzle of Google’s New Brand,¨ conveys a message that consumers need to take a closer look at companies because are deceiving consumers through branding. The author transmits this message through using the rhetorical triangle, diction, and rhetorical transaction. The rhetorical triangle is the first technique most authors use when writing. Lafrance wrote her article towards a tech-savvy audience and posted it in the technology section of The Atlantic. This will ensure that the correct audience will read her article.
Rhetorical Analysis of Professional Writing Introduction A rhetorical analysis assignment is investigating how the author presents his or her work to a certain group that he or she intended to present. Genre such as news and magazine has a lot of rhetorical analysis to a certain interest’s group. The document will be analyzed today written by Christine Bannan. She was a winner of 2016 Edelson PC Consumer Privacy Scholarship. She also a third year student at University of Notre Dame Law School.
RESEARCH METHODOLOGY TYPE OF RESEARCH: DESCRIPTIVE RESEARCH: Project report is basically an in-depth description of marketing strategies of Cadbury Mondelez India Ltd. It defines its main market objectives and its goals to be achieved. DATA COLLECTION METHOD: SECONDARY DATA: Data has been collection trough external and secondary sources of data collection methods. Data has been obtained through internet websites, literature, articles and marketing books. INTRODUCTION Cadbury started its journey way back in 1905 in United Kingdom’s with the manufacturing of tea and coffee.
“My Favorite Chaperone” by Jean Davies Okimoto and The Latehomecomer, by Kao Kalia Yang both incorporate use of figurative language. Figurative language helps to create a visual image in the reader’s mind. Authors also incorporate figurative language in order to enhance and explain a variety of literary elements throughout a piece of literature. Firstly, “My Favorite Chaperone” by Okimoto, incorporates a variety of figurative language throughout the story. One example of figurative language is “It seemed like one thousand years, but it was only a minute before Ms. Illo brought Papa into the office” (Okimoto 11).
In the short story "Hair Jewellery," Margaret Atwood used a theme of "clothing" to describe the narrator's memories. In fact, we were warned from the beginning when the narrator says "I resurrect myself through clothes." (Atwood, pg 28) Her memories are built upon and survive in the clothing she owns and wears. In the first couple paragraphs, the narrator speaks about how she can remember events most vividly after remembering what it was she was wearing. The title of this piece, "Hair Jewellery," is surrounded around the memory of her previous relationship with a man back in college.
The True Believer by Eric Hoffer is a book that deals with the nature of mass movements. The author examines past mass movements and dissects them to try and fully explain to the reader what a mass movement is, who leads mass movements, who partakes in mass movements, and ultimately why mass movements are used. In this journal entry, I will discuss how The True Believer relates to terrorism and what we have learned thus far in this class. In the first part of Eric Hoffer 's book he writes about the appeal of mass movements. He explains to us readers why there is a desire for a mass movement.
Moreover, the first source that will be synthesized in this essay includes the article titled "Gun Control" which comes from the Gale online database, highlights several events that has taken place in the United States that raised the question of controlling guns. Some examples of such events can be found around the first line of this introductory paragraph. The second that will be synthesized into this essay is an article in a Tseh 2 scholarly journal titled, "Making Guns Safer" by Stephen P. Teret et al. The focus of thus source is about how personalizing weapons can effectively prevent gun-related accidents, injuries, and reduce the likelihood of teenage suicides in both children adults. Lastly, the last source that will be synthesize into essay is another article from the same database as the first source and second sources titled, "Is Gun Control the Answer to Mass Shootings?"
Ethos, logos, and pathos are forms of the rhetorical choices the author used to further convey her argument to her audience. Her use of ethos is noted in the beginning of the nonfiction piece, where she discusses her career as an author and newspaper writer; she lists her credentials and gives the readers information about her life. Each of the footnotes Ehrenreich inscribed at the bottoms of pages in the book serves as a use of logos; they are statistics and historical records providing data about companies, labor laws, and other information pertinent to previous passages. Pathos involves the author appeals to the audience’s emotions, and Ehrenreich achieves this when describing her co-worker's lives. They have limited time with family and friends due to being occupied full time by their
The methods used in this research are twofold. Firstly, I used paradigmatic analysis to understand the aesthetics of independent publications and their choice to use one design element in place of another; and secondly, I applied the ‘Uses and Gratifications’ theory of Katz and Blumler (1974), and the ‘Medium is the Message’ theory of McLuhan (1964) to understand consumer motivations for magazine usage, and investigate whether the publication’s paradigm choices have an effect on this. THEORETIC BACKGROUND Semiotics Ferdinand de Saussure (1916) defined a sign as containing a signifier, the form the sign takes; and the signified, the concept it represents. The sign is the result from the connotation between the signifier with the signified(59). Crucially, meaning results from from the differences between signifiers, which are syntagmatic differences (concerning positioning) and paradigmatic differences (concerning substitution)(74).