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Supraliminal Priming Study Essay

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Assuming that filial piety can be primed, in creating a priming study, there are two parts. The first part of the study is the priming task where we make filial piety temporarily accessible. Supraliminal priming is when the participants are aware of the prime but not the potential effects of the prime. This type of priming should be used in this study.

The label of the task is an important consideration, as participants should not know the effect of what we are trying to prime. The label provides a cover story for the actual task and it allows participants to know that this is a meaningful task. The label should not be related to what we are trying to prime and it has to make sense and be believable to participants. If participants are provided with a label that is not believable, they will question the study and the …show more content…

In the word search puzzle, priming words are embedded in a matrix of letters (Bargh et al. 2001). The words in the word search puzzle are split into two categories, filial piety related words and neutral words. To make sure that the filial piety words are accessible in participant’s knowledge, a pretest of a free association word task should be done two weeks before the start of the study. The free association word task is done to decide on what filial piety related words should be used. Participants should be asked to write down a list of words related to filial piety. Filial piety words were words that were most commonly found by looking at the primacy of output. Primacy of output refers to the words that were first listed down. Neutral words were words that were not as chronically accessible, listed later in the list of words. The free association task also made sure that the words were applicable and not irrelevant. The words had to be applicable in order for there to be a priming of filial

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