Filipino Marketing Strategy

Nisah Y. Bantuas

Eng27 – K

Andre Dominic

The Different Impact of Marketing Strategies towards Filipino female and male buyers Background on Marketing Strategy

Marketing strategy is a key part of business success. The seller needs to decide

which customers to target. A seller needs to work out on how to reach and win new

customers. A seller needs to make sure that you keep existing customers happy. A seller

needs to keep reviewing and improving everything you do to stay ahead of the

competition. As a seller, the question might be “how will you satisfy the customers

satisfaction?” and or “how will you encourage a buyer to buy your product or service?.

Marketing itself will not guarantee sales, but by adopting a well-researched plan,

Without a basic marketing plan, there is simply no way to determine whether the demand you have come to depend on today will be available to you tomorrow. There are many benefits of marketing strategy. Sergovia

(2006) said that marketing strategy helps you understand your present customers better and to uncover innovative ways for receiving new customers. Remember the customer base is the hub of your business because without customer there simply would be no business. Marketing strategy is useful to attract buyers. To heighten the impact of your target market. According to Rajiv, M., 2007 the marketing mix helps you define the marketing elements for defining successful positioning market you offer. One of the best known model is the 4P’s of marketing, which helps you define your marketing options in terms of product, place, price and promotion. Use the model when you are planning of a new venture, or evaluating an existing offer, to optimize the impact with your target market. to build a relationship between the buyer and the seller, according to Reformina,

E., 2012. In this type of marketing strategy, the marketers need to put himself

Once you have decided what your marketing objectives are, and your strategy for meeting them, you need to plan how you will make the strategy a reality.

Marketing Strategy will be helpful in stimulating good work atmosphere in the work place and give motivations to the Filipino female and male buyers. Through marketing strategy a business can survive in the long-run. Many aspects could affect a buyer and a seller.

It may be socially and psychologically. Perhaps the most basic step in achieving customer satisfaction is to survey items that your current customers are purchasing. Which items are purchased most frequently, or only occasionally. Keeping customers is the key to surviving and prospering in today 's highly competitive marketplace. To stay ahead, businesses will need to distinguish themselves, primarily with bigger service. No business can survive long without satisfied customers.

Thus, marketing strategy is significant in understanding how effective the strategies are. from the other perspective, customers should know that your business is aware of their expectations and is sincerely concerned with their ultimate satisfaction. This sends a