Filippa Hamilton Stereotypes

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In 2009, Ralph Lauren released an image of model Filippa Hamilton promoting their blue label jeans. However, in the advertisement Hamilton is digitally altered to the point where her head is large than her waist, making Hamilton no longer look like herself. Many people look to models in advertisements for inspiration even though most images are heavily photoshopped. In society, there is the perfect body type; flat stomach, slender waist, long legs, and large bust. Many companies, like Ralph Lauren, release advertisements that meet societies standards for the perfect body, hoping to promote their products. However, releasing digitally altered images does more harm than good. Though many people may say that images in clothing advertisements have…show more content…
The Ralph Lauren advertisement appeals to pathos when it shows Hamilton beautifully portrayed. The advertisement attempts to appeal to pathos by showing a model that meets the beauty standards set by society, creating an image of a body that most can only dream of obtaining. Hamilton is shown with a clear skin, a perfectly curved body, and no fat. Not only does the picture meet the standards set by society, but the photo is appealing to the eye. Many would say that Hamilton is a beautiful woman and showing a beautiful model with a perfect body can leave viewers in awe. The advertisements attempt to appeal to pathos can affect one 's emotions because advertisers are telling viewers that they need to heavily photoshop a model’s picture to make the photo acceptable for print, sending the message that only one type of body is…show more content…
Though studies and experts have shown that there is a correlation between eating disorders and media, many argue against this idea. One author from Something Fishy, a website that gives information on eating disorders, argued that though media can influence dieting, it is not the cause of eating disorders. The author wrote that, “if a young man or woman 's life situation, environment, and/or genetics leave them open to an Eating Disorder (or alcoholism, drug abuse, depression, OCD, etc.), they will still end up in the same place regardless of television or magazines”( Healthcare, Acadia). Though the author brings up an interesting point, other research has proven his statement wrong. In a recent study, Natalia Kaźmierczak, Rafal Patryn, and Antoni Niedzielski studied one hundred people and found that media has an impact on adolescents and “continuous disappointment with the shape and weight of the body makes the respondents undertake challenges of meeting the current requirements of fashion, using restrictive diets, increasing physical effort and complying with the ‘pro-ana’ ideology, irrespective of health consequences.” (Kaźmierczak). The study relates to the Ralph Lauren advertisement by proving that photoshopped images can be harmful. The media does not only influence dieting, but it can be one of the causes behind an eating

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