Film Advertisement Essay
CREATING A FILM ADVERTISEMENT
FEATURING TRADITIONAL FILIPINO GAMES
THROUGH CINEMATOGRAPHY
CHAPTER 1
THE INTRODUCTION
BACKGROUND OF THE STUDY
Technology is still growing at a very fast pace, traditional games are being ignored and children tend to play with computers and other gadgets. Technology comes in different platforms like as smartphones, laptops, or a desktop pc. Technology is applied in multiple ways such as education, entertainment, communication, transportation and many more (Agos Jr et al., 2013).
By six years of age children have the ability to can recognize an advertisement on television. (Levin, Petros, and Petrella, 1982) showed 3-, 4- and 5-year olds 10 seconds duration from programs and from advertisements which were presented in a random order on a video.
STATEMENT OF THE PROBLEM
There are only little film advertisements that promote and feature traditional Filipino games.
Specifically, this study aims to answer the following:
1. How can some of the traditional Filipino games be featured in a film advertisement?
2. What cinematography techniques will be utilized in the creation of the film advertisement?
ASSUMPTIONS AND HYPOTHESIS
Due to the rapid rise in technological advancement Filipino children nowadays do not know how to
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This project will show insights on how to play the traditional games. The film advertisement will have moral lessons in a constructivist approach. Thus, will help them to comprehend new knowledge through self-experience by watching the provided film advertisement, to encourage them to play more Philippine traditional games with their friends than the technology based. This could also be beneficial to the teachers to show the film advertisement to the children as it will serve as an additional material in teaching and promoting Philippine
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