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Film Analysis Of Cloverfield

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Introduction
In this essay, I am going to analysis the film named “Cloverfield”, which was released on 18th January 2008 in North America. I will talk about the genre, key scenes, media institution, other media company, film marketing, marketing mix, media technology, audience, digital platforms, convergence and regulation.
It was a PG13 film which mean parental guidance is required for children if they are under 13. It was directed by Matt Reeves and starring with Lizzy Caplan, Jessica Lucas, T.J. Miller, Michael Stahl-David, Mike Vogel and Odette Yustman. It was produced by J.J. Abrams and Bryan Burk from Bad Robot Productions. Distributed by Paramount Pictures. Also, it was filmed in the US, and it is about 85 minutes running time. Budgeted $25 million and Box office $170.8 million.
Genre
This movie is mainly science fiction movie, and it also a thriller and action film. Reason why this film is a science fiction film is because this film used a lot of new technology called Computer-generated imagery (CGI), and this film contains something that does not exist in the real world, for example, the monster in the film. In fact, there are no monster
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When “Transformers” was almost release, Paramount Pictures decided to put trailer of Cloverfield in the beginning of the film, but they decide to keep it secret so they just showed the scene in the beginning of Cloverfield and let audience see that this movie was using handheld camera, in the end of trailer, it showed the date of the film release, they didn’t give the information of the film’s title at all (Sciretta, 2007). Later, Paramount Pictures public this film but still didn’t public the title and information about the film. But the advertisement website and poster present that the Statue of Liberty without the head and something looked like a monster invading New York
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