Film Tourism Case Study

2.1 Form of film tourism

Film-induced Tourism, also refers as Film tourism or Movie induced tourism, is defined by Scottish Tourist Board (STB) (Roesch,2009 ,p69).The board explanation of film tourism is tourists visit a particular destination by viewing of a moving picture location on-screen, such as television, movie, video and DVD.(tourism management 0404) . According to Dr. Walaiporn Rewtrakunphaiboon (2008), Thai researcher, explain that destination image plays an important role in process of influencing in tourist making-decision and also influence tourist choice of visit destination.

Films can become the source of information in some aspect of the country such as nature, traditional culture and people which build up the tourist 's attitudes

Some of these places may be touristic attractions on their own characteristic and may have obtained their own popularity before appearance in a film. However, peoples visiting these places may be also called as films tourists. Other locations can gain high popularity of visitor because the touristic locations have appearance in a film. In these cases mentions that previously were considered as unimportant locations can be turned into touristic attractions (Tanskanen, 2012). Sometimes the filming crews left behind some set of construction and it turned into tourist attractions, for example, In Matamata, the North Island of New Zealand, the set of LOTR Hobbiton was located and built on private farmland. Due to the heavy rain, the production company failed to dismantle and uncompleted remove the set. For some unknown reason, the workers never returned to remove and the set became a tourist attraction in New Zealand (Roesch, 2009, p41).

According to Beeton, area that has irrelated with the actual filming can be also as on-location tourism. Visiting home for celebrities can be considered on-locations tourism with the celebrities’ resident are the main attraction. Due to financial reason, ‘runaway productions’ fall into on-locations this category, the filming being done in a different country and presented in a movie.

The primary purposes of these studios are created for filming and production purposes. Secondly, purpose was used for organization of guided tours, Tanskanen(2012) had said that "Even though the actual filming has taken place in the studio, they are still called as off-locations because of their artificial nature.”.According to Beeton, film festival and movie premieres are also part of the off-location tourism branch that often causes an off-location tourists peak to the area arranging the event (Beeton, 2005,