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Final Essay

356 Words2 Pages

In this day and age, with the shift in technology from the 1990s to the present people have witnessed a major shift in power from marketers to customers ( Ferrell, 2014, p. 03). With the advanced technology that we now have today, companies must be able to provide a product that stands out against the rest or otherwise stand the chance of falling into “Commodity Hell” (Ferrell, 2014, p. 02). Netflix has become a pioneer with the global internet streaming business. As a customer in 2015, I have grown to recognize that I have the option to purchase a product or leave that product alone based upon the knowledge that I now have access to on the internet. Netflix provides a digital product that is both unique and of high quality; A major standard

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