Final Essay

Business communication is defined as “the sharing of information between people within an enterprise that is performed for the commercial benefit of the organization.” (“BusinessDictionary.com”, 2015). Effective business communication is the hallmark of any successful organization in today’s fast-paced economy. Information is being disseminated on a national level across different demographic lines, and globally to several different cultures. To address how significant it is to possess effective business communication skills, we will be reviewing Martin Zwilling’s, “How Effective Is Your Business Communication Skill?” Forbes, (2015), in relation to the concepts covered in our course text.

The opening paragraph contains our first correlation

Booher offers a nine-point self-evaluation as a barometer to assess your success in persuasion and communication. The first point states, “Effective communication requires trust in you, your message and your delivery. We tend to trust people that we think are like us, or we have social proof that others trust, or we feel reciprocal trust from the sender.” (Zwilling M, 2015). This directly relates to the trustworthiness of the ethical communicator, “Your goal as a communicator is to build a healthy relationship with your audience, and to do that you must show them why they can trust you and why the information you are about to give them is believable.” (McLean, p. 31, 2015). Along with trust is the principle of reciprocity, “Reciprocity builds trust and the relationship develops, reinforcing everything from personal to brand loyalty. By taking the lead and giving, you build in a moment where people will feel compelled from social norms and customs to give back.” McLean (2015, p.

The next issue being dealt with in our review is the third point, which addresses a barrier to effective communication. “Simplicity leads to focus, which produces clarity of purpose. People distrust what they don’t understand, what they perceive as doublespeak, or things made unnecessarily complex. Influencing people to change their mind or actions requires building an intuitive simple path to your answer.” (Zwilling M, 2015). “Doublespeak can be quite dangerous when it is used deliberately to obscure meaning and the listener cannot anticipate or predict consequences based on the ineffective communication.” (McLean,