Module Name: Strategic Management. Module Number: BAM 6002 Module Tutor: Hans Joerg Stoeckl Assignment Done By: Shoaib Baig STARBUCKS… Introduction Starbucks Corporation, an American organization established in 1971 in Seattle, WA, is a chief roaster, advertiser and retailer of strength espresso around world. Starbucks has around 182,000 representatives over 19,767 organization worked & authorized stores in 62 nations. Their item blend incorporates simmered and carefully assembled high quality/premium evaluated espressos, a mixture of new nourishment things and different drinks. They additionally offer a mixture of espresso and tea items and permit their trademarks through different channels, for example, authorized stores, basic supply
Examples of activities are cook outs, picnics, bowling, and games. At Zappos, managers fire and hire, but with the support of HR. They also do performance evaluations to reinforce culture and create career paths within their department for those who go above and beyond. Employee feedback is openly accepted at Zappos. Zappos has a culture book that is written by employees every year.
They now serve more than just coffee and beans, including various types of coffees, teas, snacks and even specialty drinks around the holidays 3. According to a recent article on Fortune.com titled World 's most Admired companies 2015, "Operating in 66 countries with nearly 22,000 retail stores, the coffee chain shows no signs of slowing down." B. With so many stores it’s also not surprising to see Starbucks on many college campuses and in bookstores 1. Starbucks is a great place for college students and avid readers to go because it offers a warm environment to sit down, plug in that laptop and study or just spend a day with your nose in a book 2.
We do it by spot checks by our team, secret shoppers, constantly monitoring what people are saying online, and reading guest comments on our website and comment cards,” he asserts. Bareburger has been voted by Zagat as one of New York’s Best 8 Burgers each year since 2011. E. Growth Strategy: Since the launch of their first restaurant in Astoria, NY, Pelekanos, the CEO and his partners committed to reinvest profits in the company. In 5 years, Bareburger has rapidly grown and now has 25 locations throughout the U.S and one in Canada. One location will open in Japan this July, and by the end of 2015, 9 more location will open in the U.S. Bareburger Group LLC employs over 600 people and makes $52,000,000 in annual
It is development society and environment responsibility (Coffee Sourcing). Furthermore, in Starbucks website, we can find out many Corporate Social Responsibility annual reports. They are actively involved activities likes social and environmental. For example, for each year, they are encouraging Starbucks employees and customers to contribute more than one million hours of community services. The Starbucks Community Service Program including improving hiking trails, conducting park clean-ups in conjunction and mentoring students at an after-school program with local non-profit organizations.
Company Background Starbucks opened its first store in 1971 in Seattle’s Pike Place Market and today is the largest coffee house chain in the world with nearly 18,000 stores in 60 countries. The logo is inspired by the sea -featuring a twin-tailed siren from Greek mythology
In its home country, the Unites States of America, the company is the second largest coffee house company. The company has a total number of 273 fully owned coffee outlets in the US and 127 domestic licenses in the same country with a presence in a total of 18 states. Additionally, the company has a total number of 203 international outlets through a franchising system in a total of 10 countries. According to the latest available data statistics, Caribou coffee company has a yearly revenue of $365 million in the year 2011 a 27% increase from 2007 (https://www.statista.com/statistics/222038/revenue-of-caribou-coffee/). Product Lines Caribou Coffee Company has specialized in products ranging from coffee, bakery, teas, and related merchandise.
It is true that the United States is the world largest economy based on GDP. It is famous for numerous huge brands in the World. For instance, in the field of technology and social networking, American Brands such as Apple, Microsoft, Google, Facebook, etc. always take the lead in this market. In terms of food, we can not deny the succeed of McDonald or Duckin’ Donuts.
Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.
It is vital for Starbucks Singapore to maintain an intimate international relationship with Starbucks origin country US and other 65 country chains by adhering the Starbucks business ethics, thereby building a sustainable coffee brand. 2.2 Economic EnterpriseOne (2015) reported that the Singapore economy is growing steadily with 2.1% in Q1