Marketing Research Proposal Sample

A210 Writing for Advertising

Research Template Student Name: Jordan Owens

Date: 7/11/17 "Fiona’s Flowers", a local florist

Issue Statement:

Fiona's flower shop is a locally ran florist having trouble finding a main target audience. With extended research and a proper plan we hope to not only bring more business to Fiona's company but find the write clientele in which she will successfully grow.

Audience:

Our specific target market is coupled partners and gift-givers. We intend to approach this segment through print-ads and radio commercials. We plan on developing the shop through online marketing which can reach a wide scale of customer involvement. Competition #1 The Neighborhood Florist

Address: 820 W Oakland

Competition #2

Ideal Orchids

Address: Fort Lauderdale, FL

Hours: 8AM–5PM

Phone: [phone] Product or services offered similar to client:

Ideal Orchids has a very up-to-date and easily accessible website which promotes great quality images and descriptions for all products. Both company have similarities when it comes to accessibility and display. Products or services offered different from client:

Ideal orchids is a florist shop but a more upscale décor orchid florist, which offers more services to their customers such as commercial and residential involvement. Competition #3

Flowers and Balloon Delivery

Address: 4545 NW 9th Ave, Oakland Park, FL 33309

Hours: 10AM–6PM Phone: [phone]

Product or services offered similar to client:

Both companies are similar but F&B Delivery brings a little more to table in regards to décor and commute involvement with customers'

Summary: with the gathered competition research it is recommended that Fiona's Flowers should appeal more to the millennials were they can extend a brands image not just through word of mouth but technological techniques as well better broadening Fiona's Brands appeal and view rate. Also florist company tend to attract more customers when other services are offered, such as delivery, maintenance and social involvement with clientele.

Big Mike’s Bikes, a local bicycle shop

Issue Statement:

The Primary goal for mikes bikes is to Maintain a financially healthy business and validate the trust and advocacy of other people in support of this business purchase. In order to achieve this, it is crucial that Mike is promoting to the correct target market in the best suitable way which best appeals to target.

Audience:

Millennials and a demographic mix of cyclist Competition #1 Bicycle spot

Address: 5074 N Dixie Hwy, Oakland Park, FL 33334

Hours: 10AM–6PM Phone: [phone]

Product or services offered similar to client:

Both companies have a hands on professional bike mechanics that is available 6 out of the 7 days a week making sure their clienteles' issues are professionally and quickly