Question B: A Study of First Movers and Market Followers
First Movers
First movers are companies that are first to enter a particular market. The advantage for such companies is that they are able to gain a great amount of market share as there is no competition at the beginning. Such companies engage in business and marketing strategies to attract many customers and gain their loyalty before market followers enter the competition.
Market Followers
Market Followers are companies that enter a particular market after the first mover and they follow the strategies and products developed by first movers or industry giants. Such companies hope to learn from the first movers and capitalize on the weaknesses or failures of the first movers to deliver a better product or
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A market follower is able to take advantage by imitating first movers as cost of imitation is considerably lower than innovation costs. - (Green et al 2004). Furthermore the Market follower is able to take advantage of the research and development already carried out by the First Mover. Moreover Market Followers could hire human resources from first mover companies to obtain all the technological and other information needed to successfully launch a product or a service.
Technological or market uncertainty
Once a First mover enters the market, there is a lot of uncertainty about consumers’ preferences etc. The Market Follower is able to learn from the mistakes of the First Mover and will be in a better position to produce and market products and services that better suit customer preferences. Toyota interviewed owners of Volkswagen to find out customers likes and dislikes and they were able to incorporate this to the design process of the cars they designed for the U.S market. (Lieberman & Montgomery, 1988, 47). Toyota was able to capitalize on the weaknesses of a first mover to provide a car which took into account customer
When developing a new product or service to sell to the public, it is good for a business to consider whether there is a market. If there is, it could determine if the product or service will be successful. It is likely that businesses will have competitors within the same market competing to sell their goods to customers as well. Market Share:
Transportation industry is a good case to illustrate this point. Over the last few years, the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. Taxi industry is now dominated by players like Uber. Car industry is fast moving toward automation led by technology firm such as Google. Nordstrom should not only do technological analysis of the industry but also the speed at which technology disrupts their industry.
The Market Revolution was a big turning point for the United States in Economic developments for many reasons. The shift from agriculture to more factory life was a huge part in which women were now being sent into the labor force. As well as the idea that people now shifted from the idea of self employment to a boss telling the workers what to do. The South however was more reliant on farming due to the fact that they were slave owning states so their shift to industrialization was not as strong as the North. They did still however receive new and more efficient tools to help with farming such as the metal plow and the cotton gin.
The Market Revolution was a game changer for America. It changed the lives of Americans, especially farmers. It allowed farmers to grow what they did best and bring to the market to sale and be able to purchase things they were unable to grow. The Market Revolution was made up of three parts: transportation and communication, transition to commercialized revolution, and industrialization. This brought on a social change, Transportation and communication were a big art of the Market Revolution and couldn’t have happened without it.
3. Threat of new entrants High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources?
In most cases, competitive moves by one firm have noticeable effects on its competitors and, thus, may invite retaliation or efforts to counter the move (Porter 1980). Companies respond to competitor challenges by counterattacking with increasing advertising expenditures, cutting prices,
• Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with
1. Case: Crown, Cork and Seal in 1989 (a) Perform an industry analysis of the U.S metal can industry in 1989.Define the industry. Analyze the effect of buyer and supplier power, competition, barriers to entry, complements and substitute for the industry. Summarize your assessment of industry’s attractiveness. Is this an industry in which the average metal company can expect an attractive return over the long run?
Porsche 1. Analysis of the buyer decision process of a traditional Porsche customer. There are five stages in buying decision process which are shown through following diagram: Porsche is a reputed company and it is well known to customers. In case of difficult situation of purchase, customer can follow all the five stages such as purchasing of durable goods of new brand.
This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into. Strategic analysts often use Porter’s five forces to understand whether new products or services are potentially profitable. By understanding where power lies, the theory can also be used to identify areas of strength, to improve weaknesses and to avoid mistakes.
When a company is competing through its differentiation advantage; it would try to carry out its activities in a much better manner than the
Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share. Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.
In regards to the former, Toyota has been successful in implementing cost reduction policies such as the Just-in-Time (JIT) model that have not only minimized production costs, but also selling prices across all Toyota models (Thompson, 1). In regards to the latter, Toyota has constantly employed a model of innovation as the key to differentiation, which is the reason why Toyota is able to manufacture all types of vehicles to uniquely suite not only the geographically landscape of their target regions, but also the pockets of the consumers (Thompson,
Regal Marine’s Mission The Company’s mission is to get their product lowering costs through marketing strategies with suppliers and with the highest possible quality. Regal Marine is a company where design, technology and business strategy are equally important to achieve its goal, increase sales and gain customer satisfaction. Strengths: 1. The company has position itself in super boat market where it specialized in the luxury performance boats 2.
However, the Toyota massive recalls show a very different situation and involves more serious consequences. We have seen that almost 9 million of Toyota vehicles around the world had to be recalled within a few months, and the potentially defective quality involved were mainly focused on unintended acceleration problems, which were closely related to the most important thing for drivers – safety driving. It’s thus hard to believe that there was nothing wrong with Toyota’s “quality” cars. The massive recalls were indeed a disaster for Toyota: not only means that they had to pay for the extensively financial losses due to repairing costs, market and stock share dropping down, production suspending, civil penalty, and other relevant expenses for dealing with the troublesome issues; but also it has heavily hit to Toyota’s intangible assets – its brand image and reputation of quality, which have been ethically shaped over time