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Case Study: Fit And Healthy Sports Club

862 Words4 Pages

Fit & Healthy Sports Club has done its homework and has carried out a market research in order to be clear of customer needs and wants. In Colombia the health club business sector remains in good shape and is expected to continue with double-digit growth, which could be around 15% to 20% by the end of 2016 according the IHRSA. A research carried out by Euro monitor International in 2013 and focused on sport and physical activity around the world said the health club market in Colombia is worth about $500 million dollars and there are plenty of business opportunities to get into this sector if entrepreneurs or companies have a good and long term case in place. Due to the economic boom in Colombia, health clubs and wellness products from all …show more content…

One of the big contributing factors is that women want to look sexier and younger and many of them have realised that the best way to do this is by keeping fit and doing exercise and keeping fit regardless of the age. Men are also spending more money and time on products and services that make them look much better and in some cases help them with getting the confidence back by looking after their bodies and health so these are the trends where exercising and "working out" has become a more mainstream activity in Colombians lives over the last few …show more content…

Fit & Healthy Sports Club is also attracting customers by giving more for less money e.g. We will provide customers with one week of free trials for one hour a day so they can experience and enjoy our services, we will offering three (3) yoga classes for free, we will offer locals the chance to join our club for free for the first month and will charge at a lower rate compare to other customers, customers who decide to pay one year in advance will get 1 month for free plus a free massage. We consider all this ideas a bonus and strength in our business. We will also be doing a re-focus on people every six to seven weeks as the human body recognizes the training people have done within this period of time so we will have experts who will be monitoring this a changing routines for the people if

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