Fit And Skinny Nut Analysis

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Fit and Skinny Nut As Americans, we are exposed to advertisements every day. People are pressured from every direction by advertisements which exploit their deepest fears, insecurities, needs, and desires. These will gradually shape their behaviors, goals, and thoughts. They are led into believing false information and promises that are mostly never kept; all for the simple reason of selling the product and making a profit. We are bombarded by advertisements everywhere we go. They are in magazines, newspapers, on the radio, on television, on the internet, in the mail, and even over the phone. Americans are persuaded into buying unnecessary items every day. In order to avoid being taken advantage of by marketing persuasion methods, it is important to pay attention to the procedures that the company or author is appealing to using ethos, pathos, and logos.
Advertisements have been used since the beginning of time as a strategy to promote products, ideas, and beliefs. In the “Wonderful Pistachios” advertisement, there is a woman who is very skinny and fit, so they are insinuating that if everyone eats pistachios, they will be skinny and fit as well. Since so many people battle with obesity and unhealthy lifestyle choices, this directly targets a broad range of consumers with personal insecurities and unrealistic expectations. The advertisement is getting people to start to think about their insecurities about their bodies by showing the skinny woman on the ad. The
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