Five Characteristics Of Entrepreneurship

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CIA -3 ENTREPRENEURSHIP Submitted by, Pooja A 1421445 II – MBA – F2 Table of Contents S. No. Particulars Page No. 1 Introduction 3 2 Literature Review and Critical Analysis 4 3 Conclusion 9 4 Reference 10 List of Figures S.No. Particulars Page No. 1 Top 20 reasons Start-ups fail 4 Introduction “Start-ups pursue opportunity with resources that don’t match the task; although they may have one or two critical ones such as a product idea or access to an experimental customer, they lack all the resources required to win.” (Cohan, Peter S, 2012, p178). An Entrepreneur is one who finds an opportunity, and transforms the opportunity into a business for which he/ she hopes to make profits. When the characteristics of entrepreneurs are analysed, it seems like they have some common characteristics. These characteristics include risk taking, creativity, taking initiatives, adaptability, flexibility, self-belief, hard work and being independent. Any business is risky. If a person is not ready to take the risk, he cannot be an entrepreneur. For a business to run, a person either puts his own money or convince investors to invest in his business. Either way, the person is taking a risk. So an Entrepreneur always is a risk taker. If the business doesn’t go well, successful entrepreneurs always have a back-up plan. This back-up plan helps them to exit in a proper way when the business doesn’t pay off. Seeing an opportunity in our daily life and

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