Our group had selected Shangri-La Hotel to conduct a research based on how each element of 4Ps is implemented in Shangri-La Hotel. The elements of 4Ps are product, price, place, and promotion. Different industry may have different ways to implement these four elements, so let’s see how each element is implemented by Shangri-La Hotel.
The first element that we’ve come through is product. Hotel rooms, restaurants, cafeterias are all goods and services that can be produce by a hotel. Shangri-La Hotel serves different types of rooms due to the different types of customers. Some customers visit for leisure purpose while some customers visit for business purpose. So, different types of customers have their own special needs for their rooms. Therefore, Shangri-La Hotel may serves the customers according to their needs towards the condition of the room. Besides that, the atmosphere of the dining places and the service quality of the employees is also shows as product of Shangri-La Hotel. As we are talking about different
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The place is meant by strategically location that carries crowds such as centre of the cities that could bring bunches of advantages towards the hotel to produce a profitable operation. Shangri-La Hotel is located in an easy reachable place to make sure that the customers could be able to spot its hotel easily. Shangri-La Hotel makes everything to become convenient with it strategically location towards its customers and its business. Shangri-La Hotel has airport connections with specific airport because it is located near to the airport. The customers of Shangri-La Hotel could either choose hotel limousine pick-up, train or taxi to reach Shangri-La Hotel. All these advantages will appears because of how strategic is Shangri-La Hotel located in. Hence, the hotel implemented the element of place in its hotel very well to maintain its profitable and well-known
Canadian born Avan Jogia, 23 years of age, has three movies coming out soon. Two films are in post-production and the other movie is still filming. “Shangri-La Suite” is in the post-production stage right now. It is about two lovers who try to kill the Elvis in 1974. Written by Eddie O'Keefe and Chris Hutton, and directed by Eddie O'Keefe; the film stars Emily Browning, Ashley Greene, and Ron Livingston.
What differentiates Shangri-La Construction from other contractors is not only our superior staff and technical capabilities, but also the alignment of our team around a set of clear core values and a core purpose that defines why and how we do, what we do, on a daily basis. By adhering to our core values and purpose, we have been able to create a formidable company and resources which allows us to bring a level of service to our clients that is unparalleled by any construction company. Shangri-La Constructions offers small company, small town attention while offering large company resources and services to our clients.
For example, the Jaslin Hotel allows people from further places to come and stay so they are able to enjoy more of the things that Chinatown has to offer, while Starbucks can give them a familiar taste while experiencing the unique tastes of the Asian culture. Gentrification should not be seen as destructive to the Chinese community but a mean of business and expansion to further display the Asian culture to
Right now, think. Think about how the relationships effect people 's life. Relationships between friends, parents, siblings, your boyfriend/girlfriend, co-workers are all important. Are people ignored? Are people talking too much?
Author Lewis Carroll once said, “It’s no use going back to yesterday, because I was a different person then.” Throughout Jamie Ford’s novel, Hotel on the Corner of Bitter and Sweet, the reader can see that once the past is brought up, more conflict occurs. As the characters in the book interact with one another, each of them change in different ways. Ford creatively includes unique struggles throughout the family and friends surrounding Henry in order to show growth. This novel helps shape Henry’s character by exploring many conflicts that push Henry to face his problems and learn from them.
The 4Ps consist of the following elements: Product, Price, Place and Promotion. All the four variables of marketing mix are inter-related and affect each other. To start with products, Apple’s revolutionary goods led to its success. The Apple products are known to be the most innovative ones with different and distinctive features along with a very good quality. In addition to the aforementioned, it is widely known that the products that Apple offers are user-friendly.
4- Four p's decisions: - Product - Price - Place -Promotion 5- Implementation Plan Distribution Management Marketing Channels Distribution Strategy Pricing Strategy - Hollister would adopt
They offers only five star and four star room and the company is able to charge its customers at premium level. Place The goods and services provided by the hotel made available to the customers at a place where they can conveniently make purchase. It refers to the channel or the route through which goods and services move from the source to the final user. Place could be the intermediaries, distributors, wholesalers and
Each hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
This is extremely popular in the hotel industry. In this chapter we will overview these techniques. Let’s start with the second degree price discrimination. In theory, the second degree price discrimination is referred to quantity discounts and occurs when different prices are set for different quantities of the same goods, for example buying a 6-pack of Coca-Cola cans will cost less than buying 6 Coca-Cola cans separately. However, in reality, second degree price discrimination takes place not necessarily by adjusting the quantity of the good, but also the quality of the good.
We can divide the main management systems into five categories: • Central database: Property Management System (PMS); • Bookings: Central Reservation System (CRS); • Revenue: Revenue Management System (RMS); • POS: Electronic Point of Sale (EPOS); • Marketing: Customer Relationship Management (CRM). • This strategy began to be used especially for PMS, but also for banquets management systems. Hilton has adopted this approach with OnQ solution (for which they spend $50 millions) that integrates accounting systems and revenue management and PMS of all institutions of the group within a single database to support hotel reservations & sales, guest service, operations and business intelligence-gathering activities. Each transaction instantly appears in the centralized system.
The staffs of Four Seasons Hotel can communicate to guest by define it verbally, printed on spa’s menu or state on
The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
Analyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.