Five Elements Of Shangri La Hotel

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Our group had selected Shangri-La Hotel to conduct a research based on how each element of 4Ps is implemented in Shangri-La Hotel. The elements of 4Ps are product, price, place, and promotion. Different industry may have different ways to implement these four elements, so let’s see how each element is implemented by Shangri-La Hotel.
The first element that we’ve come through is product. Hotel rooms, restaurants, cafeterias are all goods and services that can be produce by a hotel. Shangri-La Hotel serves different types of rooms due to the different types of customers. Some customers visit for leisure purpose while some customers visit for business purpose. So, different types of customers have their own special needs for their rooms. Therefore,
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The word of “price” will automatically leads our mind to the price of the hotel rooms. The customers are willing to pay for the hotel rooms if the hotel rooms satisfied the customers. Good quality and fully equipped amenities, cleanliness of the room itself and safeness of the hotel rooms may maximize the utilization of the customers to pay for the hotel room willingly. This means that the customers will only pay for the goods or services that worth for the price and could achieve the satisfaction level of the customers. Instead of hotel rooms, restaurants and cafeterias could also influence the satisfaction of the customers. Various type of mouth-watering foods that prepared by the hotel itself and freshly brewed coffee or freshly baked pastries will also let the customers feel worth to pay for it. This situation shows that Shangri-La Hotel is able to delight its customer with good price for its goods and services in the same time to maintain a profitable operation in the hotel…show more content…
The place is meant by strategically location that carries crowds such as centre of the cities that could bring bunches of advantages towards the hotel to produce a profitable operation. Shangri-La Hotel is located in an easy reachable place to make sure that the customers could be able to spot its hotel easily. Shangri-La Hotel makes everything to become convenient with it strategically location towards its customers and its business. Shangri-La Hotel has airport connections with specific airport because it is located near to the airport. The customers of Shangri-La Hotel could either choose hotel limousine pick-up, train or taxi to reach Shangri-La Hotel. All these advantages will appears because of how strategic is Shangri-La Hotel located in. Hence, the hotel implemented the element of place in its hotel very well to maintain its profitable and well-known

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