Service – BTHR & 6S offer the added service of a concierge at their hotels. They both have loyalty programmes and personalized service and this superior service comes in the form of personalized service. Their honeymoon packages are an example of total experience management. Channel – The hotels own websites are content specific and offers are based on particular occasions such as honeymoons and their voice call centers allow customers to enquire and interact with knowledgeable staff. They also have booking platforms on their own brand website and so customers can go direct and they use travel agents via the GDS for indirect distribution.
Relationship between Rooms Division and Sales and Marketing Sales and marketing: responsible for public relations, promoting, advertising, marketing and selling rooms and other facilities and amenities in the hotel e.g. function rooms, restaurants. If marketing department wasn’t able to conduct their feasibility study correctly and their targeting the wrong customers, they didn’t just waste their time and effort in conducting the study but, as well as the financial resources they use for advertising and promotion. Or if they were able to conduct successful study the hotel will benefit from it by having high sales and occupancy rate. Teamwork in Rooms
It usually consists of lots of added value, for which you may or may not pay a premium. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. Augmented products offered by Hilton Hotels & Resorts include membership discounts, luxurious room and exterior designs, high class restaurants and relaxed hotel atmosphere.
Our commitment to our customers is excellence in service. Service is our profession” (McManus, S., & Sucher, S., 2005, p.13). The Ritz-Carlton’s offering to guests is not the hotel rooms or the food; it’s the social interaction, sense of satisfaction, and overall experience that guests pay for when staying at our hotels. Because The Ritz-Carlton’s actual offering is its service, the ultimate challenge the company faces is finding ways to turn its intangible customer service into a tangible offering. So far The Ritz-Carlton has been able to successfully communicate the value of its intangible service to guests through its employees, promotions, guest recognition, achievement of rewards, and hotel customization.
convention attendees, revenue is also generated by conventioneers utilizing other hotel services like restaurants and drugstores. Additional revenue for the various hotel services is also created by spouses that often accompanying convention delegates (Weber, 2001). Also, Hu (1994) proved that meeting guests tend to spend more on food and beverages and meeting space rental than do other guests. Finally, conventions and meetings are excellent prospects for repeat business (Weber, 2001). The repeated use of a hotel chain for an event can depend on the satisfaction of convention attendees.
The price range and food offered is almost similar same. So Thistle Hotel is a big competition to it. Supply The hotel mostly gets their supply from the local. It is usually cheaper compare with foreign suppliers because it is from local suppliers. The hotel will receive the ingredients or foods more efficiency and more fresh.
(B, Vermaat, and Shelly, 2011) Hotels are basically focused on service as a product that they offer. Management information system enables hotels to provide information for a decision support process of management. As well as, it assisted the organization to achieve the business aims in a most well organized manner. Despite the decision making is not limited to a specific level, for globalized company like IHG hotels for instance, the management information system is expected to aid all levels of management in leading the business operation. 1- It allows hotels to assist themselves and identify and show weaknesses of the hotel revenue reports, staff employee reports, sales reports and so for.
Cozy seats with prime protective outfits are available. Maintenance of cabs is done in a preeminent manner so as to serve effectively. Well trained and expertise drivers are present with us for passenger support. Our drivers have knowledge of the routes covering the entire city. Flexible provision of cabs is a major advantage with Pearson Airport Limousine service.
Such hotels have a living room and a separate bedroom. Professionals such as accountants, lawyers, business men and executives find suite hotels particularly attractive as they can work and also entertain in an area besides the bedroom. • Extended Stay Hotels: - Extended stay hotels is somewhat similar to the suite hotels , but usually offers kitchen amenities in the room . These kind of hotels are for longstayers who wants to stay more than a week and does not want to spend on hotel facilities. • Serviced Apartments: - Serviced Apartment / Residential hotels provide long-term or permanent accommodation for Guest.
In online distribution channels, there are numerous travel agencies and other websites which facilitates the reservation to hotels. It makes the hotels more accessible and reachable by both, the conventional travel agents and online travel agents or travel websites (Hotelogix,