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AYE Analysis Model

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Brief Explanation of AYE Anything-you-eat (AYE) Supermarket is the retailer business which added value by acquire products (eg. dairy product, laundry product ,etc.) from many vendors and sell them in the one place. AYE sells the product to local customers and it has only one original branch in Bangkok. AYE’s Five Forces Model Five forces model are used to analyze a business by comparing our business with competitors, so when we done it, we can see a way to improve a business. Type (Strength Factor) Competitive Force Threat Strength Assessment Competitive Substitute Small Grocery Most of city people loves to have make a small purchase so sometime they have not to buy small things from large supermarket. …show more content…

Consumer switching costs are low Consumer change their mind to buy products from other companies easily because of their royalty to our brand. Weak The competition in supermarket industry become more competitive since the market share of supermarket has decreased since 2008 and products that sell in supermarket is not difference from our competitor that much so consumers can change to buy from our competitors easily. Supply Chain bargaining power Supplier Time of Transportation Supplier can’t deliver supplies in time because of the distance between suppliers and AYE’s address. Vendor AYE orders a large amount products from many vendors and some of the product is substitute to each other so that we have more bargaining power to them. Strong Time of transportation is not actually a problem for AYE but the problem is actually comes from stock estimation. Customer Small Purchase AYE’s main customers are individual and make a small purchase due to lifestyle of city people. Strong We don’t have to make a small purchase to be a larger one but we can use the promotion and point system to gain more small purchase and loyalty from customers. Explanation Substitute …show more content…

We are not only take care a customer by look after them in the supermarket but we also have a carrying product service to the car park for a customer who buy a product in a weight that we defined. BPMN The reason that why the AYE supermarket using the BPMN in business because it’s can see all of processes. Beside, can see the boundary easily about activity of AYE such as import and export products, sell the product and promotion,etc., Overall The perspective of overall has three main processes, including promotion, POS and stock management. First is promotion, in this process explains about the process of advertising the promotion to the customer till the customer bought products with applying a promotion. Next is POS (point of sales) system tells about AYE financial transactions and keep all track transactions (e.g.,product sold and discount ). Last overall is stock management is about checking, counting and updating all product in the stock. That’s all of the overall of AYE supermarket. Stock

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