In today’s highly competitive fashion industry where companies operate in a very dynamic and turbulent environment, retailers need to adapt to shifts in customer behaviour and respond to competition. For these reasons, it is important for them to be agile and innovative, so as to gain competitive advantage and stay ahead of their rivals. In order to achieve this, they have to follow a strategy that will differentiate them from the rest of the industry. Zara is the flagship chain store of the spanish international group Inditex, founded by Amancio Ortega and his then-wife Rosalia Mera. Headquartered in the town Arteixo, Zara opened its first store in 1975.
ZARA collects data that shows customers’ reaction to its new styles and sends the feedback to the headquarters, where new products are constantly being developed. That’s why shopping at ZARA is enjoyable, as there are always new apparels which match the latest fashion trend and also suit your preference, at affordable prices. Fast fashion is not only changing the way fashion business work but also driving consumers’ shopping choices. People cannot help but desire to shop again at fast fashion stores for the newest fashionable clothes, even though their wardrobes are already out of space. What’s more, fast fashion retailers’ collaboration with luxury designers, for example H&M’s collaboration with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, and Alexander Wang, can not only increase revenue and margins but also make high-fashion more accessible to the new markets of younger demographic.
As everyone known, H&M is a ‘fast-fashion’ retailer. As the case mentioned, currently H&M had 2,206 stores around the world. The business model for H&M is provided latest fashion trend, good quality product with affordable price to its customer. One of the smart strategies of H&M is collaboration with many world class designers, such as Alexander Wang, Balmain designer Olivier Rousteing and Versace designer Sonia Rykiel. The collaboration with world class designer made the customer feel they are purchasing high fashion shirt that they normally cannot afford.
Case 9 Jossey Menswear – the supply chain project 1) Why was the QR approach significant in improving the company’s supply chain performance? Quick Response or QR is a state of responsiveness and flexibility of a company in order to have the right product in the right place at the right time for meeting real-time customer demand. This concept is significantly important in fashion retail industry like Jossey, a fashion retailer focusing in the mid-range fashion sector. QR is adopted in this company to improve its supply chain management performance. First, implementation of QR helped Jossey Menswear with matching supply with demand.
Procter & Gamble Co. is a Beauty and Personal Care company that is very well known and developed company that is recognized world wide by all ranged ages customers. From this, it is clearly showed that this company has many opportunities and benefits for further development and continuous success. However, there are many major problems faced by Procter & Gamble Co. that are mentioned and described above. It is a must to find solutions to solve this problems to ensure that this company continue growing to mature phase and get rid of the decline phase that their products are facing right now since a few years ago in this beauty and persona care industry. According to the time-line, in the beginning, Procter & Gamble marginally unperformed the
The company offers these highly fashionable attires at affordable rates. These fashionable dresses go through different quality trials that helps the company to maintain its impeccable product quality. The company is dedicated to provide their customers with high quality products. These
Estée Lauder is obviously the number one prestige beauty company in many markets, such as the United States and the United Kingdom; in fast-growing emerging markets, such as China and Turkey; and in smaller, but high-potential emerging markets, such as Mexico and the Middle East. The company continues to gain share in certain Western European countries and is continuing to attract consumers in big markets like France, Italy and Spain. Estée Lauder has several growth stories in Korea this year, although Korea continues to be a challenging market for Western
Burberry has widened its scope with variety of products. The Bravo team was very successful in elevating the overall status of the Burberry brand. This was a very challenging task. Bravo’s goal when she took over was to transform Burberry into a “luxury lifestyle brand that was aspirational, stylish, and innovative.” Some quick changes made to Burberry to assist in accomplishing this and elevate the overall status were cosmetic. This consist of introducing a contemporary new logo and packaging changing the company’s name from Burberry’s to Burberry.
INTRODUCTION In India, textile industry plays an important role and contributes to economic growth. It is a part of the textile industry and about half of the textile export comes from readymade garments. Textile industry in India is also one of the major sources of employment. India is one of the most preferred destinations for outsourcing readymade garments from international markets. The industry is growing rapidly so it is important to know the consumers perception for branded readymade garments.
Not only that, this company also used SPA model to generate the the most premium quality clothing at the affordable price for the customers. The company is unique in their contribution of customer services and prides itself on ingratiating with the customers. Another popular branded clothes retailer in Malaysia is ZARA which is origin from Spain. ZARA’s speciality which has made its strategy around consumer trends, acceptance the fast-changing tastes of its customers. Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.