Five Forces Confronting The Blue Nile

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There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company. Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion to attract the customers, it also can affect the Blue Nile and the competitors will not feel very satisfied with the present for the market position result to intense the competition. However, it also can affect the impact on the profitability of the industry that also can consist of the best competitor and it will become much better in the profit margin, and gain the less to suffer. So that, the Blue Nile will enjoy the good reputation that it can be the plus to maintain the better profit margin than the competitors. Besides that, it also has the forces that consist of the perspective of the industry’s outsiders that they are very happy because the…show more content…
However, it also contains the unlimited for the potential profit that can help them to make on how the decision is going to make on the entire for the business rather than the consumer negotiations. Next, it also can cause the industry insiders also very not so satisfied because there does not have the power for the buyers to negotiate on the terms for the products and it also can cause the industry outsiders are not so satisfied because the industry will always exploit and charge the exorbitant
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