Industry Competition: Michael Porter's Five Forces Model

Porter’s Five Forces framework is to identify the level of competition within the industry and to determine the strengths or weaknesses which can utilise to strengthen the position. The framework consist of five elements: threat of entry, bargaining power of supplier, bargaining power of buyer, threat of substitutes and industry rivalry.

This paper presents an overview of Kmart retail supply chain in New Zealand. Various IT systems and software used by Kmart are presented in this paper. The new IT systems and business applications are also proposed. In retail sector, IT is involved at every point right from supply chain management to POS terminals for transaction processing. Efficient use of technology and IT systems can bring innovation. The paper highlights an SLA and business case for a new business application proposed for Kmart New Zealand. The paper also through light on critique of created IT plan for Kmart and comparison with another plan.

This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter 's five forces help to identify where power lies in a business situation. This is useful both in understanding the strength of an organization 's current competitive position, and the strength of a position that an organization may look to move into.

Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008). Each of the forces is determined how competitive in that industry as well as the structure of the industry. Porter’s five forces factors are consists of competitive rivalry, the threat of new entrants, the threat of substitutes, bargaining power from

Different factors can be combined together in a simple business model. This is known as Porter’s Five-Forces Model and competitive circumstances of an industry can be analyze through this model. These five forces are critical forces that they determine the attractiveness and competitiveness of an enterprise and have influence on a firm’s profitability in its industry. The five-forces analysis can not only show how Walt Disney company builds a sustainable competitive advantage in Entertainment-Diversified industry but also can seize business opportunities in future development.

Porter’s five force model is the model that shows the competitive environment of any firm. This model is essential for the Meso analysis. It distinguishes the market attractiveness of the business. This model is invented to determine the market attractiveness, how attractive is the market where all the competitors are in. This model was invented in 1979 by Michel Porter. So, what the model explains is that there are five forces which determine the market attractiveness. The names of five forces are as follow:

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This model deals with external factors that influence the nature of completion and internal factors how firms compete effectively to be more profitable. Porter’s 5 forces is used.

Owners and managers of Alphabet Games, should not make decisions related to running their business according to their own premonitions. They should rely less on intuition, instead, their choices should be supported by hard numbers and analyses. One of such methods is the analysis of five Porter's forces which should be applied before attempting to enter a given market, expand or subsequent development. The analysis serves a purpose to assess the attractiveness of the sector and is based on few different factors that are related to the company's environment: bargaining power of suppliers, bargaining power of buyers, competition inside the sector, the threat of the emergence of new producers and threat of substitutes. This model provides a framework

According to Porter the competitiveness in any sector is significantly increased by the number of players operating in the field and their major competencies. In the Oil & Gas Industry the competition is significantly intensive, with the market being ruled by big giants such as Exxon Mobil, Total, ConocoPhillips, British Petroleum, Chevron and the Royal Dutch Shell etc. Appendix A shows the market values of these super majors.

H&M also known as Hennes & Mauritz is one of the most leading apparel companies globally; one of creativity and style. The company is one which believes that it should offer to its customers fashion and quality at the best price.

There is a associated increase in competition as the quantity of firms increase. Competition is deliberate by carefully identify the products and/or services as well as firm which offer these products and or services, identify the relevant environmental market area, and selecting a fundamental measure of competition.

The corporate world often needs some sorts of solid strategies considering the trends of the market competition. Beyond the issues of quality and distribution, companies often need to plan ahead and protect their market share in the sale. Particularly, the companies which function in the production and distribution of goods which come in a wide variety of supply in the market where technology becomes a critical driving force and a major concern is the fact that the market seems to depend on the internal and external business factors which may change rapidly as tides move and the market forces come into play. (Miles, R. E. and Snow C. C. 2015).

Five forces which would impact an organization 's behavior in the market. Understanding the nature of these forces provides organizations the required insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998).

Porter. This analysis is used to measure the level of competition of the company in same industry. Abundant of economic studies stated that different industries can survive at different profitability level, the difference is explained by industry structure ("Porter 's Five Forces," n.d.). In other words, this model identifies industry structure based on the varied profit margins between industries, to help the company determines corporate strategy ("Industry Analysis | Porter’s Five Forces | Competition," 2014). The objective in this analysis is to help managers determine profitability and attractiveness of an industry (Investopedia, n.d.). The increasing level of competition decrease the profitability. Moreover, this tool provides a foundation to formulate strategy and recognize the competitive landscape in the same industry of the company ("Industry Analysis | Porter’s Five Forces | Competition,"