Five Major Themes Of Corporate Social Responsibility

Corporate Social Responsibility (CSR) means that a company needs to be responsible for its actions in the society in the form of social, ethical and environmental. Corporate Social Responsibility is the part of policies of a company for the long sustainability in the market, to integrate operations, supply chain and demand decision-making process throughout the organization. On a wide range of issues, corporations are encouraged to behave socially responsible (Welford and Frost, 2006, Engle, 2006). Corporate Social Responsibility involves the legal, ethical and environmental aspects to fulfill the need of society which is helpful for any company for its expansion over the period of time. ). Corporate Social Responsibility is the overall

It demonstrated that “while a large number of companies report commitment to CSR goals, much smaller number of them provide details of specific initiatives and report actual performance achieved. However, 109 of the largest 150 hotel companies in the world reported some information related to any of the five major themes of sustainability (environment, employment, diversity and accessibility, community well-being and economic prosperity)”. For instance, commitment to specific goals such as improving the quality of life of local communities was started by 54 companies. Corporate Social Responsibility is known by several names such as social responsibility, corporate citizenship and in the case of tourism, corporate social responsibility. The Dow Jones Sustainability Index (2006) website defines corporate sustainability

In reference to this initiative, the European Federation of Ford and Agriculture and Tourism Trade Unions and Hotels, Restaurants and Cafes in Europe drafted compliance parameters concerning equal opportunity, non-discrimination, working conditions, “fair pay”, vocational training and life-long learning, health and safety and the relationships between employers and employees at all levels. Other initiatives such as that of “Green Hotels have gained a foothold in lodging operators’ contribution to society’s concern for the environment, “Green Hotels; an initiative of the Green Hotel Association, focuses on programs that are designed to save water, save energy and reduce solid waste (Green Hotel Association, 2005). Program components such as towel rack hangers and sheet-changing cards have achieved positive responses by hotel management staff as well as guests for over ten years (Green Hotels Association, 2005). It can be concluded from this hospitality and tourism literature review is that behaving in a socially responsible manner has received increased attention and that these socially responsible programs are strongly related to the broader corporate socially responsible initiatives that are occurring worldwide and in doing so become more