Characteristics Of Openness

There are five basic personality traits listed in the studies and they include openness, conscientiousness, extraversion, agreeableness, and neuroticism. These five personality traits and individual that exhibit them are often identified with a particular brand or product and services. Some of the product and services include cosmetics, fashion, food, and possibly environmental friendly product. Generally, advertising would most likely be a successful service to a customer who is very open. Similarly, an individual that is conscientiousness would prefer product and services that appeal to his value because this trait has to do with being meticulous and drive whatever services and product he or she chooses. Individual of this nature would definitely

(Tanner & Raymond, 2010). In other words, a video game product would thrive successfully in the market because of this individual. Moreover, heavy metal music (rock ‘n’ roll) will also be an exciting product that would make a hit in the market as it relate to the trait of openness. Objectively, individuals who exhibit these traits enjoy trying out things so as to have experience of many things and anything. In a related development, it would not be uncommon to have this individual patronize a new product that was used to sample a market. For instance, body cream introduced to find out how customers would react to it; an openness trait individual would be glad to be the first to use it. In general, there is a possibility that products and services will do just fine as far as this individual is concerned. So it is obvious that someone who is open to a new experience would buy “face toners and body washes for men, such as the Axe brand, which is a relatively new phenomenon and kayaks and mountain bikes as a product targeted for women”. (p.

For instance, individual who grew up knowing and drinking Coca-Cola product will apparently continue to patronize the brand irrespective of new brand at his/her disposal. Such consumer could be likened to exhibit a trait of conscientiousness. Obviously, people who never try something new are the reason why a product like Coca-Cola continues to impress the world because these people stick to what they are used to. According to (Tanner & Raymond, 2010), someone who never tries something new is probably going to remain with the product that was introduced to him/her while leaving with the parent; for instance, if a particular brand of toothpaste, soup, even a brand of politic used to the person, there is the tendency to remain in that brand of product. (p.