Flapper Dress In The 1920's
dancing to grab attention from viewers. There was a high demand for the ‘flapper’ style dress in the 20’s and mass production allowed this type of dress to be made quickly. This image is linked to the social drivers of change in that wealthy women started to go out more and were mixing with different races/classes/sexes which is something that was quite abnormal and people were worried about this. The ‘flapper’ dress is quite practical for dance and allows movement of the legs and arms.
The second image is of Joan Crawford in the film Letty Lynton in 1932 wearing a white netted gown with large puffed shoulders and gathers of netting along the hem of the dress. The shape of the dress is a lot more fitted around the waist in comparison to the
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The dresses are a very simple design with a maximum of two different materials being used in one garment. Both are long sleeved and sit just below the knee. The utility scheme was introduced in 1941 when the British government started to ration clothes. This change meant that less fabric became available so designs had to be made simpler. Rationing clothes also meant that less fabric was used and no luxury materials were allowed. A ban on silk was set into place in 1941. Nylon was sold but there was a very high demand which sold out within one day in 2 millions stores across the country. Material such as wool and rayon were available as these were quite cheap. No zips, turn ups or embellishment were allowed to be used and there was restrictions on the amount of pockets used on one item. These two dresses are very slim fitting as not as much material was allowed to be used. Designers of this time period included Elsa Schiaparelli, Balenciaga and Chanel, they all had to flee from their couture houses because war struck in 1939(Paris Couture,1940-1944). The main driver of change for this image was political because World War 2 happened which meant that certain fabrics weren’t available to use so this impacted how clothes looked. For example more hard wearing fabrics were available to use which made clothing more structural and
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