Flipkart Case Study
TABLE OF CONTENTS
1 INTRODUCTION PAGE #2
2 BUSINESS MODEL PAGE #2
3 USP (UNIQUE SELLING PREPOSITION) PAGE #3
4 REVENUE MODEL OR PRICING MODEL PAGE #4
5 FINANCIALS PAGE #5
6 SUCCESS FACTORS PAGE #6
7 BIBLIOGRAPHY PAGE #7
INTRODUCTION
Sachin Bansal and Binny Bansal student of IIT Delhi and ex-employees of amazon join hands and forms an ecommerce company called Flipkart in the year 2007 with a capital investment of 4, 00,000 . The majority of shareholders were foreigner the company was registered in Singapore and owned by an Singapore based holding company. Flipkart was selling goods in India Through an Indian Company called WS Retail. Initially Flipkart sold only books later on expanded and started selling Electronic, Toys and other lifestyle products.
BUSINESS MODEL
A business model is a set of activities and concepts which a firm performs so as to achieve the objective of the business, primarily to make money and Profit. This would be different for different companies and so it is also different for Flipkart .Flipkart being a ecommerce company does the stocking model and the back to back order fulfillment model.
The whole business model has 6 steps
• Order Management System - A web site is developed to take down the orders placed by the customers, it is
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