Market Synopsis Flying Saucer will target people who belongs into BC Class and will create revenue by selling delicious, fresh and a new conceptive way of having a snacks. From the research that was made the Flying Saucer has a place in the market and can expand through different marketing channels. The price of the products will range from 75-125 pesos to penetrate the two markets that are willing to pay for the product. Target Market Profile The primary target of Flying Saucer are the people who wants to eat their snacks every time they are going to the mall but still wants to do something aside from munching something delicious and tasty. Flying Saucer aims to give the target market something that they will come back not just …show more content…
What age group do you belong? Age Number of respondents Percentage 12 to 15 6 4.05% 16 to 19 99 66.89% 20 to 23 37 25% above 23 6 4.05% From the filtered 148 respondents, there is a large percentage of them who currently belongs to the age group of 16-19 who are basically college students, the next biggest is the people ages 20-23 years old who are graduating or even working which composed of 25% of the filtered respondents. While there is an equal share of respondents who belong into the age group of 12-15 and above 23 years old. Current Occupation Occupation Number of respondents Percentage student 129 87.16% employed 15 10.14% unemployed 4 2.70% This question helped me determine how much of the population is students, employed and unemployed. Most of the respondents are students that compose of 129 out of 148 filtered respondents. This can help me determine who are the people who likes to eat snacks throughout the
To illustrate, another survey was conducted by Center For American Progress in August 2017, interviewing 3,063 individuals. 45 percent of these participants were currently enrolled in school (Jawetz). Going to school helps you understand the responsibilities and moral standards of a community, as well as a union. Knowing the moral standards of a union helps one become aware of ongoing issues, which will give a greater chance of them becoming an effective contributor, and will therefore prevent the diminishing of their government. In addition, 91 percent of them have jobs and 5 percent are successful entrepreneurs (Jawetz).
But once they complete this stage, they tend to be fully prepared and able to complete the demand of latest technology based jobs. They will have the knowledge to make crucial decisions at a mature level that will be helpful in the long run. A different thing that would help this article would be to trying to get more evidence of culture differences and also trying to get a survey of forgotten young adults. This could help to see the other view of life. The young people who skipped this stage are managing in their lives.
Target Corporation Target Corporation is one of America’s best-loved retailers – seconding only to retail mega-giant Walmart. The company falls into the general merchandisers category and serve customers throughout the United States through both brick and mortar stores and online. The purpose of this piece of literature is to discuss the three main factors challenging Target Corp., namely: e-commerce, competition, and innovation, by analyzing economic metrics and other information from credible public sources. Target like many other Fortune 500 companies came from small beginnings. The history of this company is an impressive story of sound leadership, innovation, and trust.
I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.
3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.
Millennials are a part of demographic cohort causing changes in the workplace. Individuals born between 1980 and 2000 are considered Millennials .They are currently the largest generations that will be joining the workforce as Baby Boomer are starting to retire. In a few short years, Millennials will soon make up about 70% of the workforce, however their generation has stirred up some controversy as they start their careers and enter the workforce. In recent times, there have been issues arising in organizations with multigenerational workforces due to the differences of each generation.
The researchers who happens to be Millennials came up with the study for the reason that they noticed the increase of social media activity of the said generation specifically in Facebook, like constantly changing their display photos, posting their every life event, sharing and liking different kinds of pages and even updating their breakfast on their status. In accordance the researchers also observed the western ideology reflecting their online activity as well as the simplification of people to this young generation. The researchers wanted to know if those stereotypes really apply to Millennials by analyzing their theme status updates, liked pages, the qualities and factors that affects their identity formation online and lastly how they present themselves on social media. The researchers will be studying the Millennial Generation born between 1982 and 2001 (Strauss and
IPhone users over the age of 25 are about 74%. Apple Company’s
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Demographics are used by governments, corporations and non-government organizations to learn more about a population 's characteristics for many purposes, including policy development and economic market research. In additional, the demographic environment is major interest to Apple marketer because it involves people and people make up markets. Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances. 1- Income level and employment
1. In order to understand the success of Inditex’s best brand, Zara one has to understand their strategic choices, and at its core this revolves on having a good understanding of who Zara targets, and what makes this brand attractive. Zara’s most important target market can be understood by the use of demographics, they target young (18-40 year old) women, who are price-conscious with a mid-range income, and very sensitive to fashion trends.
Many youth are unemployed because they have just come from high school and they do not have enough work experience to get a job. Adults are more likely to be unemployed because of physical and mental health challenges. Adults also tend to be unemployed because of cyclical, structural and frictional unemployment. Unemployment also goes into hand with homelessness and panhandling, because there is not enough jobs people are ending up homeless and looking for other ways to get money. Why are youth more likely to be unemployed than adults, and is unemployment among youth becoming a social problem?
The generation gap is the process of desolation of understanding between people of different age category. It influences such various areas as preferences and ideology that cannot leave the world indifferent. There is common belief that people avoid each other only in order not to have a conversation where the big argument could appear. Thus, this essay will help thousands of people to identify the cause; of generation gap 's appearance and its effect on society, which, by observing all the factors, can combat the misunderstanding amongst the generations. One should note here that the history turns back to the 1960, where first "baby boomers" appeared.