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Flying Saucer Target Market Analysis

1831 Words8 Pages

Market Synopsis Flying Saucer will target people who belongs into BC Class and will create revenue by selling delicious, fresh and a new conceptive way of having a snacks. From the research that was made the Flying Saucer has a place in the market and can expand through different marketing channels. The price of the products will range from 75-125 pesos to penetrate the two markets that are willing to pay for the product. Target Market Profile The primary target of Flying Saucer are the people who wants to eat their snacks every time they are going to the mall but still wants to do something aside from munching something delicious and tasty. Flying Saucer aims to give the target market something that they will come back not just …show more content…

What age group do you belong? Age Number of respondents Percentage 12 to 15 6 4.05% 16 to 19 99 66.89% 20 to 23 37 25% above 23 6 4.05% From the filtered 148 respondents, there is a large percentage of them who currently belongs to the age group of 16-19 who are basically college students, the next biggest is the people ages 20-23 years old who are graduating or even working which composed of 25% of the filtered respondents. While there is an equal share of respondents who belong into the age group of 12-15 and above 23 years old. Current Occupation Occupation Number of respondents Percentage student 129 87.16% employed 15 10.14% unemployed 4 2.70% This question helped me determine how much of the population is students, employed and unemployed. Most of the respondents are students that compose of 129 out of 148 filtered respondents. This can help me determine who are the people who likes to eat snacks throughout the

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